Retail Marketing Associate at Fanatics | Powderkeg

Location: Oklahoma - Norman

Employment Type: Salaried

Team: Marketing & Creative

Company Overview

Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.

As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

Summary: The Retail Marketing Associate will serve as full-time marketing resource for the Fanatics college business. This role is in place to execute marketing strategies that drive product sales while maximizing relationships with key stakeholders.

What you will be doing...

  • Assisting with the development and oversight of exclusive collegiate partner marketing plans including budget management and tracking
  • Assisting with the development of custom strategies and support plans for retail partners including key product launches, ongoing brand support, development, and distribution of marketing materials
  • Managing all aspects of annual Declaration Days marketing campaign
  • Communicate professionally and effectively all marketing strategies and updates to university and retail partners
  • Assisting in the development and support of on-site or virtual promotional activations for university and retail partners
  • Supporting hot market opportunities including seasonal and rapid response activations
  • Preparing presentations, deck building and materials development
  • Partnering with sales team to identify new marketing opportunities
  • Collaborating with internal and external departments to accomplish tasks and projects
  • Oversee third-party retail merchandising programs
  • Assist in the development and oversight of marketing internship program in partnership with Fanatics HR
  • Supporting Fanatics social media team with content ideas
  • Please note that the areas of focus outlined above are a guide rather than a comprehensive list. This role will grow and evolve to meet the needs of the business.

What you will bring...

  • Strong communication skills
  • Strong flexibility to handle shifting priorities and non-traditional team structure
  • Self-motivated
  • Strong project management skills
  • Strong Microsoft Office skills
  • Detail-oriented
  • Interpersonal skills including the ability to work with those from other cultures & countries
  • Strong computer skills
  • Reliability – The ability to be at work timely / good attendance
  • Supervisory experience to manage marketing interns
  • Travel to various licensing and retail partners offices as well as Fanatics-sponsored events around the country. (20 to 30% Travel)
  • Undergraduate degree from an accredited college or university preferred
  • 2-3 years marketing and/or licensing experience required
  • Experience in a retail environment is highly desired

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

_Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an or email address. For added security, where possible, apply through our company website at

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS : In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. _ _ We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Job Summary
  • Job Title
    Retail Marketing Associate
  • Company
  • Location
    Jacksonville, FL
  • Employment Type
    Full time
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