Senior CRM Executive at Fanatics | Powderkeg

Location: United Kingdom - Manchester

Employment Type: Salaried

Team: Digital Marketing

Company Overview

Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.

As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

**Role Purpose: **

The Senior CRM Executive’s role is to support the ongoing strategic development of the International CRM strategy, for Fanatics International Own Channel sites. The Senior Executive takes ownership of all email programs for Own Channel site portfolio (marketing, triggered & transactional) and is responsible for the planning, execution, reporting and analysis of all email types. The Senior CRM Executive will build and manage relationships with key stakeholders, both internally & externally, and will work cross functionally with CRM Data and Ops teams, to deliver the subject expertise required to achieve channel & business goals.


  • Support CRM Manager in the planning & execution of the Fanatics International CRM Strategy, across the Own Channel sites, in all territories.
  • Own the planning, testing & deployment of all email programs for relevant site portfolio, across all key territories (marketing, trigger, transactional). Accountable for the execution and performance of all emails from site portfolio.
  • Develop, manage and take the lead on key channel processes. Coordinate and collaborate with Own Channel Business Management teams, to plan & execute email communications that support site activity/objectives, whilst delivering on channel KPIs.
  • Regularly report & analyse channel performance across all email types. Proactively review data, identify trends, investigate opportunities/ risks and propose data driven strategies & solutions for growth.
  • Proactively develop new growth initiatives and make recommendations for improvement or testing strategies for the email channel.
  • Project Management: Work with data & ops teams to develop & launch new initiatives and to troubleshoot email template or segment issues, to develop solutions.
  • Provide specialist CRM support to Business Management teams. Clearly communicate all channel updates and initiatives (both verbally & written) - educate, engage, and influence key stakeholders on CRM initiatives.
  • Liaise with creative designers in the development of email assets and work with native speakers to gather translated copy, for email requirements.
  • Input to internal & external CRM Strategy presentations by providing supporting data & analysis, preparing content, providing commentary & contributing to discussion of relevant topics. Present data and insights to internally & externally.
  • Support CRM Manager on channel projects and other requests when appropriate. Deputise for the CRM Manager when required.
  • Interact with, support and knowledge share with the global CRM team to deliver aligned ways of working and processes.
  • Undertake other duties or responsibilities as may reasonably be required by management from time to time.
  • You may also be required from time to time to work additional hours including but not limited to providing support around events and hot markets. This may involve weekend and late-night working

Knowledge & Experience:

  • Educated to Degree level, preferably in a marketing/digital-related discipline or experience gained from a similar role and environment
  • 3 years + experience in CRM role, within eCommerce/ retail business. Previous experience in sports merchandising or events environment desired.
  • Knowledge of and an interest in sport is desirable but not essential
  • Experience planning, building, testing, and deploying emails; across marketing, triggers & transactional
  • Highly organised & process driven, with excellent attention to detail
  • Proactively utilises data to develop insights, seek opportunity & drive channel/ business growth
  • Ability to present key findings clearly and concisely, in a professional and confident manner – verbally & written
  • Experience working cross functionally with technical CRM & analytical CRM teams
  • Specialised Knowledge of CRM Systems & Capabilities
  • Good understanding of GDPR Legislation & Requirements


  • Strategic Thinking
  • Professional Approach & Positive Can-do Attitude
  • Planning & Organisational Skills
  • Inquisitive Approach & Growth Mindset
  • Teamwork & Relationship Management
  • Excellent Communication & Presentation Skills
  • Customer Focused and Fan First Approach
  • Desire and interest to learn new skills, understand the wider business and develop professionally.


This a great opportunity to join our fast-paced, dynamic and entrepreneurial business, and these are some of the benefits you can expect as an employee.

•The chance to work with world leading sports clubs and brands

•A brand-new modern office and working environment

•Working within a growing, fast-paced and forward-thinking business

•On-site free bar and pool table

•Birthday day off

•40% staff discount

•Nationwide Theme Park discounts

•Bike to work scheme

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

_Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an or email address. For added security, where possible, apply through our company website at

Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.

Job Summary
  • Job Title
    Senior CRM Executive
  • Company
  • Location
    Jacksonville, FL
  • Employment Type
    Full time
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