<p>Location: California - San Mateo</p><br/><p>Employment Type: Salaried</p><br/><p>Team: Product Management – Retail, Brands, Ops, B2B Tools</p><br/><div>Fanatics is a leading global digital sports platform, complete with offerings that excite fans and maximize the reach and presence for partners across the entire sports ecosystem. Come help us build a company the world has never seen before!&nbsp;We are first and foremost a technology company.&nbsp;We build innovative fan experiences through highly analytical, forward thinking, and open-minded collaboration. We are passionate about evaluating and finding the right tech for the jobs at hand, and we get excited about building solutions for modern challenges. </div><div><br></div><div>For a company like Fanatics, there are as much of a technology presence in the consumer-facing retail space, as there is behind the scenes driving the vertical engine of product creation, operations, and distribution. In this role, you will be a key member of any product's voyage at Fanatics. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and goes through its adoption and materialization phases. This means you work with a cross-functional teams across business, consumers, product development, engineering and more. In this role, you'll be involved with product marketing strategy from start to finish.</div><div><br></div><div>As the Sr Product Marketing Manager for GTM and Customer Success, you’ll rely on your creative instincts and keen marketing knowledge to build launch strategies. You will use data and analytics to review product performance, adoption, gaining key insights. You will understand the customer/user and their business objectives, work with them to get ROIs driven from Key Performance Indicators.&nbsp;</div><h3>Responsibilities and Qualifications: </h3><br/><ul><li>Partner with Product and technology teams to shape the product strategy, roadmap, and positioning for both internally developed and SaaS Tools.</li><li>Develop clear messaging, accountability and adoption measurement tools and formulaic approaches to Product Go-To-Market strategies.</li><li>Analyze and present on Product performance, adoption, and on-going vision.</li><li>Participate in Prototyping, A/B Testing and User Engagement Research as part of the product development exploration.</li><li>Own communication strategies and implementation formulas.</li><li>Minimum qualifications:</li><li>Bachelor's degree or equivalent practical experience. Master’s in Business or Marketing a plus</li><li>7+ years of experience in B2C (end- consumer facing products) and/or B2B (internal technology products) marketing strategies.</li><li>Experience working in a technology setting and working on launches and adoption strategies</li></ul><br/><h3>Preferred Qualifications:</h3><br/><ul><li>Experience planning and managing large-scale, complex projects, and coordinating and collaborating with cross-functional team members, both internal and external, to deliver quality results within the project deadlines.</li><li>Ability to define and inform product and marketing strategies to product teams and internal business teams</li><li>Ability to act as a product or technology advocate by articulating complex products and features in language that is engaging and easy to understand.</li><li>Storyteller, creative type</li></ul><br/><div><b>Things We Care About</b></div><div><br></div><div>·<span style="font-size: 7pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Your career growth, your ideas, your work-life balance, and your well-being.</div><div>·<span style="font-size: 7pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Diversity and Inclusion</div><div>·<span style="font-size: 7pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Our Company <a href="https://www.fanaticsinc.com/culture" class="postings-link">Culture and Values</a></div><div>·<span style="font-size: 7pt">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Providing outstanding <a href="https://www.fanaticsinc.com/perks-and-benefits" class="postings-link">Company Perks and Benefits</a></div><div><br></div><div><b>Company Overview</b></div><div>&nbsp;</div><div>Fanatics is building a leading global digital sports platform to ignite and harness the passions of fans and maximize the presence and reach for hundreds of partners globally. Optimizing these long-standing partnerships, a database of more than 80 million global consumers and a trusted, recognizable brand name, Fanatics is expanding beyond its position as a global leader for licensed sports merchandise to now becoming a next-gen digital sports platform, featuring an array of offerings for fans across the sports ecosystem.</div><div>&nbsp;</div><div>The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles company that is partnering with prominent sports properties, including MLB and MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through Topps as a cornerstone of the business, building a new model for the collectibles and trading cards hobby with top leagues and players association partners; and Fanatics Betting &amp; Gaming, a mobile betting, gaming and retail sportsbook platform. Fanatics’ partners include all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and professional teams, which include several of the biggest global soccer clubs.</div><div>&nbsp;</div><div>As a market leader with more than 9,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.</div><div>&nbsp;</div><div>At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support.&nbsp; We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.</div><div><br></div><div><a href="http://www.fanaticsinc.com/" style="font-size: 12pt" class="postings-link">www.fanaticsinc.com</a></div><div>&nbsp;</div><div><u>Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.&nbsp; Fanatics never seeks payment from job applicants.&nbsp; Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address.&nbsp; For added security, where possible, apply through our company website at <a href="http://www.fanaticsinc.com/careers" class="postings-link">www.fanaticsinc.com/careers</a></u></div><div><br></div><div>Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.</div><div><br></div><div><b>NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS</b>: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.<i>&nbsp;</i>&nbsp;We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.</div>

Location: California - San Mateo

  

Employment Type: Salaried

  

Team: Product Management – Retail, Brands, Ops, B2B Tools

  

Fanatics is a leading global digital sports platform, complete with offerings
that excite fans and maximize the reach and presence for partners across the
entire sports ecosystem. Come help us build a company the world has never seen
before! We are first and foremost a technology company. We build innovative
fan experiences through highly analytical, forward thinking, and open-minded
collaboration. We are passionate about evaluating and finding the right tech
for the jobs at hand, and we get excited about building solutions for modern
challenges.

  

For a company like Fanatics, there are as much of a technology presence in the
consumer-facing retail space, as there is behind the scenes driving the
vertical engine of product creation, operations, and distribution. In this
role, you will be a key member of any product's voyage at Fanatics. From
determining positioning, naming, competitive analysis, feature prioritization
and external communications, you help shape the voice of the product and goes
through its adoption and materialization phases. This means you work with a
cross-functional teams across business, consumers, product development,
engineering and more. In this role, you'll be involved with product marketing
strategy from start to finish.

  

As the Sr Product Marketing Manager for GTM and Customer Success, you’ll rely
on your creative instincts and keen marketing knowledge to build launch
strategies. You will use data and analytics to review product performance,
adoption, gaining key insights. You will understand the customer/user and
their business objectives, work with them to get ROIs driven from Key
Performance Indicators.

### Responsibilities and Qualifications:

  

  * Partner with Product and technology teams to shape the product strategy, roadmap, and positioning for both internally developed and SaaS Tools.
  * Develop clear messaging, accountability and adoption measurement tools and formulaic approaches to Product Go-To-Market strategies.
  * Analyze and present on Product performance, adoption, and on-going vision.
  * Participate in Prototyping, A/B Testing and User Engagement Research as part of the product development exploration.
  * Own communication strategies and implementation formulas.
  * Minimum qualifications:
  * Bachelor's degree or equivalent practical experience. Master’s in Business or Marketing a plus
  * 7+ years of experience in B2C (end- consumer facing products) and/or B2B (internal technology products) marketing strategies.
  * Experience working in a technology setting and working on launches and adoption strategies

  

### Preferred Qualifications:

  

  * Experience planning and managing large-scale, complex projects, and coordinating and collaborating with cross-functional team members, both internal and external, to deliver quality results within the project deadlines.
  * Ability to define and inform product and marketing strategies to product teams and internal business teams
  * Ability to act as a product or technology advocate by articulating complex products and features in language that is engaging and easy to understand.
  * Storyteller, creative type

  

 **Things We Care About**

  

·         Your career growth, your ideas, your work-life balance, and your
well-being.

·         Diversity and Inclusion

·         Our Company [Culture and
Values](https://www.fanaticsinc.com/culture)

·         Providing outstanding [Company Perks and
Benefits](https://www.fanaticsinc.com/perks-and-benefits)

  

 **Company Overview**



Fanatics is building a leading global digital sports platform to ignite and
harness the passions of fans and maximize the presence and reach for hundreds
of partners globally. Optimizing these long-standing partnerships, a database
of more than 80 million global consumers and a trusted, recognizable brand
name, Fanatics is expanding beyond its position as a global leader for
licensed sports merchandise to now becoming a next-gen digital sports
platform, featuring an array of offerings for fans across the sports
ecosystem.



The Fanatics family of companies currently includes Fanatics Commerce, a
vertically-integrated licensed merchandise business that has changed the way
fans purchase their favorite team apparel, jerseys, headwear and hardgoods
through a tech-infused approach to making and quickly distributing fan gear in
today’s 24/7 mobile-first economy; Candy Digital, a digital collectibles
company that is partnering with prominent sports properties, including MLB and
MLBPA, to build an official NFT ecosystem; Fanatics Collectibles, through
Topps as a cornerstone of the business, building a new model for the
collectibles and trading cards hobby with top leagues and players association
partners; and Fanatics Betting & Gaming, a mobile betting, gaming and retail
sportsbook platform. Fanatics’ partners include all major professional sports
leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA) and hundreds of collegiate and
professional teams, which include several of the biggest global soccer clubs.



As a market leader with more than 9,000 employees, and hundreds of partners,
suppliers, and vendors worldwide, we take responsibility for driving toward
more ethical and sustainable practices. We are committed to building an
inclusive Fanatics community, reflecting and representing society at every
level of the business, including our employees, vendors, partners and fans.
Fanatics is also dedicated to making a positive impact in the communities
where we all live, work, and play through strategic philanthropic initiatives.



At Fanatics, we’re a diverse, passionate group of employees aiming to ignite
pride and passion in the fans we outfit, celebrate and support.  We recognize
that diversity helps drive and foster innovation, and through our IDEA program
(inclusion, diversity, equality and advocacy) at Fanatics we provide employees
with tools and resources to feel connected and engaged in who they are and
what they do to support the ultimate fan experience.

  

[www.fanaticsinc.com](http://www.fanaticsinc.com/)



 _Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud.
Fanatics never seeks payment from job applicants.  Fanatics recruiters will
only reach out to applicants from an @fanatics.com or @fanatics.co.uk email
address.  For added security, where possible, apply through our company
website at [www.fanaticsinc.com/careers](http://www.fanaticsinc.com/careers)_

  

Fanatics is committed to responsible planning and purchasing (RPP) practices,
working with its business partners across its global and multi-layered supply
chain, to ensure that planning, sourcing, and purchasing decisions, along with
other supporting processes, do not impede or conflict with the fulfillment of
Fanatics’ fair labor practices.

  

 **NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS** : In connection with your
application, we collect information that identifies, reasonably relates to or
describes you (“Personal Information”). The categories of Personal Information
that we collect include your name, government issued identification number(s),
email address, mailing address, other contact information, emergency contact
information, employment history, educational history, criminal record, and
demographic information. _ _  We collect and use those categories of Personal
Information about you for human resources and other business management
purposes, including identifying and evaluating you as a candidate for
potential or future employment or future contract positions, recordkeeping in
relation to recruiting and hiring, conducting criminal background checks as
permitted by law, conducting analytics, and ensuring compliance with
applicable legal requirements and Company policies.

