Head of Marketing at Landing AI | Powderkeg

Location: San Francisco Bay Area, Remote

Employment Type: Full time

Team: Bearing.ai

Bearing is at the forefront of bringing AI to the maritime shipping industry. This is a trillion dollar industry that moves 90% of the goods we interact with on a daily basis, but has traditionally lagged far behind other industries in adopting new technologies. At Bearing, we’re changing that. We’re building an AI-driven platform that helps shipping companies dramatically streamline their operations and tackle their biggest pain points. We’ve already built our first product and have some of the world’s biggest shippers as our customers. Our team is made up of highly experienced AI engineers and tech industry veterans and we’re backed by the AI Fund and shipping industry investors.

We are looking for a driven and entrepreneurial Marketing Generalist to join our team. This person will help lay the foundation of our marketing efforts and grow the list of corporate clients (B2B). You’ll help optimize our digital marketing operations, and own all of our marketing channels (search, social and others). You’ll be responsible for developing and executing data-driven digital marketing campaigns, with an emphasis on content marketing. As an early member of the Bearing team, you will play a strategically important role in shaping the direction and vision of our brand.

What you’ll be doing:

  • Develop overall strategy and roadmap for Bearing’s marketing efforts
  • Drive keyword discovery, competitive research, and web page optimization using SEO best practices and platforms such as Google Search Console, Google Analytics, Moz/SEMRush, and A/B testing platforms.
  • Plan, implement, and optimize new paid search campaigns (e.g., SEM, Google Display/Search, Facebook campaigns) in accordance with predefined KPIs on an ongoing basis.
  • Execute content marketing strategies and develop key messaging that resonates with target audiences.
  • Work with key stakeholders to develop digital marketing campaigns that support key moments including product launches, events, and partnership announcements.
  • Compile and present reports to evaluate marketing performance, learn information about our users, and segment them appropriately into distinct categories.

What You Must Bring:

  • Experience developing search and content marketing campaigns from concept through execution, including ownership of driving key business results.
  • Direct experience with leveraging marketing automation tools to execute successful data-driven growth campaigns.
  • Demonstrated ability to use consumer insights to develop and execute memorable marketing campaigns.
  • Proven ability to develop meaningful growth metrics and lead marketing campaigns end-to-end, from planning to execution, to reach those results.
  • Experience developing strategies for 2-3 marketing channels in parallel, and gauging the success and go-forward strategy for each channel based on performance metrics.

Nice if you Have:

  • Experience with B2B lead generation is highly preferred
  • Experience working at Series C or earlier startup
  • Experience working with AI-enabled products

What we have to offer:

  • Company equity benefit
  • Food & commute benefits
  • Work from home benefits
  • Top Medical Insurance and 401k plan coverage
  • Monthly education budget
  • Collegial atmosphere
  • Direct and transparent communication style
  • Innovative environment
  • Work with global AI Leaders
  • Be part of a great cause to improve lives everywhere through artificial intelligence

At Bearing, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. AI Fund believes that diversity and inclusion among our employees is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Selection for employment is decided on the basis of qualifications, merit, and business need.

Job Summary
  • Job Title
    Head of Marketing
  • Company
    Landing AI
  • Location
    Palo Alto, CA
  • Employment Type
    Full time
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