Manager, Marketing Analytics at Minted | Powderkeg

Location: San Francisco, CA

Employment Type: Full-Time

Team: Analytics

Minted is excited to hire a Manager, Marketing Analytics. The Analytics team uses rigorous analytics to generate insights to inform overall business strategy as well as marketing, product, merchandising, community impact through the idea lifecycle -- from inception to execution and via continuous improvement. This work ultimately strengthens Minted’s marketplace, leading us to stronger growth and profitability and helping us continuously improve the experience for consumers and artists on our platform.

A key member of the small but mighty group of likeminded analysts, the Manager will measure and drive the success of Minted’s programmatic and direct response marketing efforts. A successful candidate will be passionate about e-commerce & direct-to-consumer businesses, comfortable working in a growth- focused and fast-paced environment, as well as hands-on experience with advanced methods and complex datasets. The perfect fit is someone who loves getting into the details in search of meaningful insights, while maintaining a holistic view of factors driving the business. We need someone who prides themselves in the accuracy and impactfulness of their work and sits on the sweet spot of business, data, and technology.

You Will:

  • Collaborate with the marketing channel owners to drive strategy and business impact by synthesizing performance metrics into actionable insights across multiple marketing channels including: Email, Paid Search, Organic Search, Display, Affiliates, Social, Influencer, Video, and any other emerging marketing channels
  • Campaign Lift Measurement: Establish, implement, and execute test vs. control methodology to understand campaign lift including but not limited to sales, category share, units, cross-sell.
  • Deliver measurement roadmap focused on continuous improvement & testing
  • Channel Optimization: Own in-flight recommendations, hindsighting, & incrementality of investment allocation of marketing budget across channels, tactics, and strategies
  • Audience Insights and Management: Develop audience insights with strong CRM analytical skills. Design, Execute, & Govern concurrent tests as well as delivering business reporting platforms and insight
  • Design and build self-service dashboards using a mixture of analytical and visualization techniques, deriving actionable insight from data

You Are:

  • Passionate not just about accuracy of analyses, but accurate interpretation by team members
  • Tirelessly focused on scale, documentation, data curation, and knowledge creation across the organization
  • Clear, concise, and precise communication and storytelling through data
  • Results driven, outcome focused, and analytical

You Have:

  • 5+ years driving business insight and supporting quantitatively strong and curious business partners, ideally in DTC (direct to consumer) and / or crowdsourcing space(s)
  • Working knowledge of rules-based attribution, test vs. control methodologies, algorithmic multi-touch attribution (MTA), and regression-based media mix modeling (MMM)
  • Strong SQL analysis skills / experience with Snowflake
  • A breadth of domain knowledge: Customer lifecycle / CRM / segmentation, marketing funnels and metrics, A/B testing, crowdsourcing, advanced measurement, customer experience, finance, and qualitative insight
  • “Client facing” communication skills: Thrive in an environment of diverse and, at times, conflicting priorities and needs, leveraging strong partnership & communications skills and business acumen
  • Experience working with large quantities of raw, disorganized data
  • We want to learn together - tell us what you would bring to Minted that makes you distinctive

Bonus Points For:

  • Still working on your business, data, and technology pillars? Great, we will set you up for continuous improvement of your analytical acumen
  • Omnichannel subject matter expertise: Experience with hands-on implementation & use of emerging customer-centric technologies and capabilities including identity management, data onboarding, Personalization (Product recommendations & affinity, campaign management), 1st party / 2nd party / 3rd party data systems (e.g., CDP, DMP, data exchanges), all built on a strong customer-first mindset
  • Experience using reporting tools (e.g., Looker, Tableau), scripting (javascript/python/html/shell), and statistical tools (e.g., R, SPSS) are all pluses in our book
  • MBA preferred

About Minted :

Artists shape culture. They spark conversation, create connection, and bring beauty into the world. Minted is where they come together to reach further. Our marketplace empowers a thriving community of independent artists to sell and scale their work. We nurture self-expression, cultivate community, and bring the best in visual art to a global audience.

We’re building a new way to discover the world’s best creative talent. We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger.

At Minted, our people don’t just believe in the power of art–we live it. We have our finger on the pulse of what’s new and now. We’re obsessed with great design, art, and interiors. We’re in galleries, at fairs, and constantly finding inspiration online. We seek undiscovered talent that deserves to stand up and stand out. We connect with artists that have something to say, and we collaborate to amplify their work. The Minted community’s art, stationery, and textiles products have reached over 75 million homes worldwide.

Our marketplace brings the best in independent design to consumers everywhere. We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business.

We are headquartered in San Francisco, CA and currently employ 350+ full-time employees, plus additional temporary workers during the holiday season. We have raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.

Minted is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Minted participates in the E-verify program.

How Our Process Works:

Minted uses technology and innovative practices to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.

Job Summary
  • Job Title
    Manager, Marketing Analytics
  • Company
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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