Location: San Francisco, CA

Employment Type: Full-Time

Team: Brand Marketing

Artists shape culture. They spark conversation, create connection, and bring beauty into the world. Minted is where they come together to reach further. Our online marketplace empowers a thriving community of independent artists to sell and scale their work. We nurture self-expression, cultivate community, and bring the best in visual art to a global audience.

We’re building a new way to discover the world’s best creative talent. We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger.

At Minted, our people don’t just believe in the power of art–we live it. We have our finger on the pulse of what’s new and now. We’re obsessed with great design, art, and interiors. We’re in galleries, at fairs, and constantly finding inspiration online. We seek undiscovered talent that deserves to stand up and stand out. We connect with artists that have something to say, and we collaborate to amplify their work.

We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business.

Who we are looking for:

The Sr. Brand Manager leverages exceptional strategic thinking and vision to create Minted marketing strategies and identify new opportunities to drive growth in their category. They shape brand marketing decisions, develop integrated marketing plans and articulate core positioning to inspire exceptional creative work that connects with and inspires target audiences. This person is naturally creative and analytical. They’re results-driven and thrive in a fast-paced entrepreneurial environment. Above all, they’re inspired by the potential of making great art more widely accessible.

What you will work on:

• Develop holistic brand & awareness strategy to meet our awareness goals and broader company goals.
• Partner with Channel Marketing influence media mix and spend distribution across product verticals.
• Create integrated marketing plans and consumer journeys that effectively and elegantly increase engagement and increase consumer affinity to Minted.
• Build offline media strategies against key awareness building channels, including TV, print advertising, outdoor advertising and strategic partnerships.
• Manage relationships with external partners, including agency/partner selection, contract and pricing negotiation and performance management.
• Drive financial modeling and marketing analytics related to brand awareness building including media mix modeling, awareness measurement and segmentation strategies based on user/customer segments.
• Work with the Brand team to develop beautiful, engaging campaigns that are optimized for customer engagement and aligned with brand & communications objectives.
• Perform competitive, market & cultural research to stay abreast of the external industry and consumer trends
• Develop inspiring creative briefs based on a deep knowledge of the Minted's business, the competitive landscape, cultural environment, and target consumer.
• Develop the Brand Campaign Creative strategy, including the creative and narrative pillar strategy, and articulate in the form of a creative brief highlighting channel specific execution details, where necessary.
• Develop the 360 Campaign Content and Messaging Strategy, Social Content strategy and editorial strategy for Minted, Brand.

What You Bring To Minted:

• 6+ years of marketing and/or brand strategy experience in a consumer, retail company, e-commerce brand and/or creative agency.
• Proven experience achieving business objectives and working within a complex environment to hit deadlines
• Self-starter with an ability to prioritize in a fast-paced environment and meet changing deadlines and priorities on multiple simultaneous projects. Ability to multi-task and meet deadlines while still paying attention to details and executing flawlessly.
• Results-driven, focused, and analytical. Outstanding follow-up, organization, and time management skills.
• Deeply quantitative and analytical. The ideal candidate loves data and is able to analyze a problem, use data to articulate a recommendation, and take action accordingly.
• Strong consumer insights and an understanding of how and why consumers use Minted products.
• Excellent verbal and written communication skills.
• Excited to work in a collaborative team environment. A successful history of working cross-functionally to influence others and execute projects.
• A deep appreciation for design and its power to enrich people’s lives
• BA or equivalent is required. MBA or advanced degree is highly desired.

About Minted :

Artists shape culture. They spark conversation, create connection, and bring beauty into the world. Minted is where they come together to reach further. Our marketplace empowers a thriving community of independent artists to sell and scale their work. We nurture self-expression, cultivate community, and bring the best in visual art to a global audience.

We’re building a new way to discover the world’s best creative talent. We’re here for the emerging talent ready to take off, the local favorites ready to grow, and the established artists ready to dream bigger.

At Minted, our people don’t just believe in the power of art–we live it. We have our finger on the pulse of what’s new and now. We’re obsessed with great design, art, and interiors. We’re in galleries, at fairs, and constantly finding inspiration online. We seek undiscovered talent that deserves to stand up and stand out. We connect with artists that have something to say, and we collaborate to amplify their work. The Minted community’s art, stationery, and textiles products have reached over 75 million homes worldwide.

Our marketplace brings the best in independent design to consumers everywhere. We recognize the challenges independent artists face, and we leverage our resources to level the playing field and create a platform that gives artists the freedom to develop their craft and grow their business.

We are headquartered in San Francisco, CA and currently employ 350+ full-time employees, plus additional temporary workers during the holiday season. We have raised over $300M from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners. Angel investors include Marissa Mayer, Jeremy Stoppelman, Julia & Kevin Hartz, Yishan Wong, and more.

Minted is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws. Minted participates in the E-verify program.

How Our Process Works:

Minted uses technology and innovative practices to bring unique, best-selling design to market at scale. Using its crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted always sells continuously fresh and trend-forward product. The winning designs are manufactured by Minted, enabling artists from around the world to share and sell their work while letting Minted do the rest. Since launch in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content and home decor, as well as serve major retailers and consumer products brands with data-backed design through licensing and wholesale partnerships.