Marketing Analytics Manager - 351 at Rocket Lawyer | Powderkeg

Location: San Francisco, California or Utah or Colorado or North Carolina

Employment Type: Full time

Team: Opportunities

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services.

Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America and Europe, Rocket Lawyer has helped over 25 million people create over 50 million legal documents , and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role

Reporting into the Head of Business Intelligence, this role will partner closely with performance marketing and brand teams to deliver actionable insights and act as a thought leader for all marketing data at Rocket Lawyer. This role requires previous experience with ecommerce subscription platforms, as you will be expected to analyze campaign performance based on acquisition and retention metrics. The function will play a critical role in building the marketing analytics function at Rocket Lawyer, establishing best practices to help us scale in new and existing channels.

Key Objectives

  • Establish marketing analytics function, define success metrics, and enable marketing teams to measure performance for new and existing channels
  • Partner with marketing leadership to support instrumentation of new channels, from ideation through launch
  • Generate recommendations for campaign optimizations based on deep analytical insights, and forecast campaign efficiency based on historical performance
  • Integrate new tools into BI marketing stack, expanding competitive data analysis
  • Work cross-functionally with analysts and consultants to conduct exploratory data analyses, discover patterns and opportunities, and inform future marketing spend strategy
  • Ensure marketing teams are empowered to make data-driven decisions that make a positive impact on success metrics

Skills & Experience

  • 5 - 7 years professional experience in related field (e.g., Data Science, Analytics, Business Intelligence, Consulting)
  • Comprehensive understanding of media measurement (e.g., impression, CPI, CPA etc.), business measurement (LTV, ROI, etc.)
  • Experience with ecommerce subscription platforms, and familiarity with retention metrics
  • Experience with BI tools such as Tableau or Looker
  • Proficient in SQL, Python (or equivalent), and Github
  • Experience with data integrations and ETL processing related projects
  • Working knowledge of web analytics tools such as Google Analytics
  • A firm understanding of ad serving technology like Google Campaign Manager
  • Experience in growth analytics, including attribution, funnel analysis, and retention metrics
  • Excellent attention to detail and accuracy
  • Bachelors or Masters degree in engineering, finance, economics, or quantitative field
Job Summary
  • Job Title
    Marketing Analytics Manager - 351
  • Company
    Rocket Lawyer
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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