Senior Front End Engineer - Content - 279 at Rocket Lawyer | Powderkeg

Location: London

Employment Type: Full time

Team: Opportunities

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services.

Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America and Europe, Rocket Lawyer has helped over 25 million people create over 50 million legal documents , and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About the Role

We are looking for a passionate senior full-stack or front-end web developer who wants to work in a fast-paced, dynamic environment with a talented agile team. You will collaborate with a cross-functional team of product, design, engineers, QA, and information architects to deliver relevant and personalized web experiences to customers and tools to our digital marketing and SEO stakeholders. The work you will do has the potential to help us reach a wider audience and dramatically grow our customer base.

A Day in the Life

  • Collaborate with product and business leaders responsible for growing customer acquisition
  • Build responsive, efficient and reusable content assets that can be personalized and targeted to different audiences, channels, and devices
  • Work with designers and information architects to create a sustainable, scalable content structure, schema, metadata, taxonomy, and topology
  • Applies SEO best practices to improve organic ranking and click-through
  • Leverage tools to analyze,troubleshoot, diagnose and continually improve our technical SEO (e.g. Google Search Console, GA, Lighthouse, SEM Rush, Screaming Frog, DeepCrawl, Webtest, Sumologic, etc.)
  • Implement experimentation framework to systematically optimize existing web experiences
  • Instrument our pages and elements to better understand customer behavior
  • Deliver against our acquisition roadmap
  • Ensure the scalability, reliability, and performance of our web pages
  • Advocate for SEO, page performance, accessibility across the wider engineering community
  • Advise, architect, and build integrations with third party adtech and martech solutions such as paid advertising platforms, GTM, GA, email platforms, CDP, etc.


  • 5+ years full stack or front-end experience, preferably in high-volume publishing environments
  • Experience working with CSS, JavaScript, HTML, and responsive frameworks
  • Experience with a modern CMS tools
  • Understanding of information architecture, user heuristics, prototyping tools and approaches
  • Understands how content, schemas, metadata, PageRank and content relationships influence content placement, structure and ranking within search engine results pages
  • Basic understanding of data modeling, database design, entity relationships, and the value of data structure and normalization.
  • Familiarity with sales funnels, marketing automation, a/b testing, conversion optimization, and the importance of capturing and guiding user attention.
  • Familiarity with version control, CI tools, and configuration management tools such as Git, Jenkins, and Chef
  • Experience working in an agile/iterative environment
  • Experience directing and coaching more junior engineers
  • Ability to juggle many tasks and work both collaboratively and autonomously as needed
  • Ability to effectively communicate technical concepts to a wide range of people from a wide range of backgrounds
Job Summary
  • Job Title
    Senior Front End Engineer - Content - 279
  • Company
    Rocket Lawyer
  • Location
    San Francisco, CA
  • Employment Type
    Full time
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