Director of Category Marketing at Roofstock | Powderkeg

Location: United States

Employment Type: Full Time

Team: Marketing

What we do and why we do it

As the leading marketplace for single-family rental homes, our mission is to make real estate investing radically accessible, cost effective, and simple. We successfully merge our passion for helping investors build wealth through real estate with cutting edge technology that transforms the way they do it.

How it’s going (and growing)

With a talented team of 500+ Roofsters, our collaborative and can-do culture is what fuels our growth. We recently closed on our series E, raising nearly $400 million, and have offices in California, Texas, and New York as well as many remote opportunities. Our growth includes recent acquisitions of Great Jones (full-service property management) and Stessa (financial management software) to empower customers with a seamless way to acquire, manage, and track their investment properties on one platform.

Under our roof

We get a lot of attention for our innovation—like being on the Forbes Fintech 50 and Red Herring 100—but we’re most proud of being recognized as a Great Place to Work® (Check out our reviews!). We’re nice, get things done, and have fun. We champion professional growth and work-life balance. In fact, our values are B.A.D.A.S.S.

B e customer obsessed.

A ct like an owner, because you are one.

D on’t be afraid to break things in the pursuit of better.

A ll of us are empowered to do the right thing.

S tay curious and create what’s next. Fast.

S eriously. No jerks.

Roofstock is seeking an exceptional Director of Category Marketing to help us drive cross-functional frameworks that aim to unlock business opportunities through growth levers executions. This organization is the primary POC for Business Units stakeholders and will ensure that every cross-functional team is driving a cohesive and holistic view of growth with efficiency at its core. The ideal candidate has strong business acumen experience leading projects, programs, and frameworks end to end while keeping visibility and accountability with a sense of urgency. In this role, you will be both a leader and practitioner, leading and continuing to build your team while partnering closely with business, growth, marketing, and finance teams across the company. You and your team will deliver programs, leading indicators, and key results to finance, growth marketers, product, and business unit leaders.

The ideal candidate will be excited to dig into business needs, ask the right questions, and collect feedback across several organizations to drive end-to- end frameworks that guarantee momentum across each business line.

What You Will Do:

  • Partner with our GMs and other collaborators to deeply understand and prioritize opportunities and problems-to-solve across the business, then provide a framework for Growth, Marketing, Growth Analytics to support a holistic growth strategy.
  • Build an A+ team to work across various strategies and programs within the Roofstock Marketing team and Business units.
  • Evolve our way to think and execute GTM plans through feedback loops that guarantee that there is enough information circulating fluidly from the first draft of customer persona to the sales rep hearing the customer's pain.
  • Communicate your GTM, roadmap, prioritization decisions, and insights to the whole Roofstock team while keeping Business Leaders and Finance aligned.
  • Responsible for operationalizing the GTM (including experimentation in pre-product-market fit stages across supporting functions)
  • Work with Product Marketing, Growth Marketing, and Growth Analytics to execute automated reporting that keeps the learning agenda visible.

What You Bring With You:

  • 10+ years of experience working within business ops, strategy and planning, high-performance environments, and at least five years of team leadership.

  • Strong experience with modern analytics tools (e.g., Looker, Mixpanel)

  • Experience with translating business needs into experimentation roadmap through growth levers.

  • Exposure to sales forecast, retention curves, cost curves, and lifetime value models.

  • Broad of experience, likely including a variety of industries, business models, and analytical toolsTruly excellent problem-solving ability and business judgment

  • Strong partnership with analytics growth marketers to define GTM plans and experimentation roadmap.

  • Expertise and passion for experimentation and sound statistical inference

  • Entrepreneurial self-starter who takes absolute ownership and delivers high-quality, ambitious work, always looking to improve further

  • Ability to prioritize and align stakeholders around what matters most and drive programs end to end.

  • Ability to tell a persuasive story and convey information to executive audiences in a digestible format, visually and in writing

  • Enthusiastic, hands-on, positive leader who consistently and personally demonstrates the values of empathy, teamwork, and collaboration, with the proven ability to recruit, manage, and retain A+ players

  • An eagerness to work in a startup team environment that will be rapidly changing, comfort with navigating ambiguity.

  • Leadership DNA that can scale with a rapidly growing organization

  • Nice-to-have: Experience working within a multi-product company (maximizing customer LTV, following the customer through various funnels)Nice-to-have: A background in consulting or finance, biz ops, strategy and planning, product marketing, program management.


For our regular full-time roles we offer a great benefits package!

Competitive compensation

Medical, Vision and Dental for you (95%) and your dependents (65%)


Flexible time off and sick days

Supplemental bonus to support "work from home" office needs

Equity incentives to give you a stake in the Company’s future

We are an upbeat and collaborative work culture

Virtual company-sponsored outings

Roofstock is an equal opportunity employer. In keeping with the values of Roofstock, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

Job Summary
  • Job Title
    Director of Category Marketing
  • Company
  • Location
    Oakland, CA
  • Employment Type
    Full time
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