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How to Level Up Your Marketing Game with Sales Funnels and Storytelling

Posted June 13, 2017

Matt Hunckler

CEO & Founder, Powderkeg

If your business doesn’t have a clear, step-by-step process for turning curious consumers into paying customers, you could be losing revenue in missed opportunities. Fortunately, marketing whiz Russell Brunson provides expert advice in this week’s episode on capturing leads through the use of sales funnels and storytelling.

Taking an early interest to marketing, Brunson has become an evangelist for sales funnels and the ability to fuel rapid business growth. His company, ClickFunnels, has helped 43,000 entrepreneurs build effective sales funnels and landing pages that attract more customers for their web-based business. ClickFunnels is on track to earn $70 million this year and is one of the several highly successful startups based in Boise, Idaho, that are putting the city on the tech map nationally.

Brunson has authored two books and boasts an expertise in the critical role storytelling plays in marketing and sales. In our interview, he explains his tested and proven method for engaging audiences with the “epiphany bridge” script, recounts how ClickFunnels evolved into the high-selling SaaS product it is today and shares an underutilized sales funnel strategy that could revolutionize the way software companies market their products.

After the episode, head over to RussellBrunson.com for more expert sales advice and behind-the-scenes updates on his business. I’ll also be giving away a free copy of his latest book, Expert Secrets, to one lucky listener. To be eligible to win, leave a comment below and let me know what you thought of this episode of Powderkeg: Igniting Startups.

In this episode with Russell Brunson, you’ll learn:

  • How inspirations early in your life can blossom into businesses later on (6:36)
  • Even big mistakes can be stepping stones to success (9:46)
  • How ClickFunnels evolved from in-house technology to a consumer software product (14:06)
  • The benefits of focusing your effort and attention on a single goal (21:57)
  • How to engage your audience using the “epiphany bridge” script (30:58)
  • Why business books can be incredible tools for generating leads (35:10)

Please enjoy this conversation with Russell Brunson!

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This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Russell Brunson Quotes from This Episode of Powderkeg:

Links and Resources Mentioned in this Episode:

Companies and Organizations:

ClickFunnels

ClickBank

Bodybuilding.com

Micron

Universities:

Brigham Young University

Boise State University

Books:

Expert Secrets

DotCom Secrets

The Hero’s Two Journeys

Podcasts:

Russell Brunson’s Podcasts

Self-Made Man

Powderkeg Episode 11 with Mike Dillard

People:

Russell Brunson (@russellbrunson)

Mike Dillard (@Mike_Dillard)

Michael Hauge (@michael_hauge)

Tony Robbins (@TonyRobbins)

Brendon Burchard (@BrendonBurchard)

Did you enjoy this conversation? Thank Russell on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Russell Brunson know via Twitter by clicking on the link below:

Click here to say hi and thank Russell on twitter!

COMMENTS?

What stood out most to you about what Russell shares in this podcast?

For me, it’s the benefits of focusing your effort and attention on a single goal.

You? Leave a comment below.

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Matt Hunckler

CEO & Founder, Powderkeg

Matt is the founder and CEO of Powderkeg, a network of local communities with global reach for tech entrepreneurs, investors, and top talent. Powderkeg entrepreneurs have collectively raised more than $500 million in capital and are disrupting industries, creating wealth, and changing the world from areas beyond Silicon Valley. Hunckler has led successful teams with his own ventures, as well as Inc. 500 companies and venture-funded tech startups. He's been named an Under 30 CEO Entrepreneur to Watch and an IBJ Forty Under 40 Honoree for his entrepreneurial endeavors. @hunckler

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