Program Will Help PERQ Clients in the Home Furnishings Industry Achieve Digital Success
PERQ is launching a new digital sales training program for its home furnishings clients during this year’s Fall High Point Market. The training will help brick and mortar retailers learn how to turn web traffic into in-store appointments.
Traditionally, furniture retailers have used their websites to try to grab a piece of the e-commerce pie. However, that may not be the best strategy.
“Wayfair’s average ticket price is $250 and we know the normal brick and mortar PERQ client averages more than $1,500,” said PERQ Co-Founder Scott Hill. “Why? Because the consumer WANTS to experience the advantages of a local store and salespeople when they’re making a larger purchase.”
The training is produced in partnership with David Kain, Founder of Kain Training. Kain provides consultation and training to hundreds of automotive dealerships around the world and is annually recognized as one of the “Best Internet Sales Training Companies” in the United States. Hill and Kain consulted with furniture industry leaders and applied the same digital sales training so it’s unique to the home furnishings industry.
“Consumers in both auto and home furnishings shop online, then show up at the showroom and buy,” said Kain. “The automotive industry devised strategies to leverage that and connect sales people to the web. Now, PERQ is bringing that same thinking to home furnishings clients through a series of easy-to-use videos and training materials.”
Digital Sales Training will touch on creating vision and goals, providing the best customer experience, aligning your team and creating structure, following up with leads, communication tactics, market growth, and more.
PERQ will be at High Point Market October 19-23 to share more about PERQ’s Digital Sales Training and how it supplements the PERQ Marketing Cloud. Stop by PERQ’s booth at the HFA Retailer Resource Center (RRC) Plaza Suites 1-527 #10, Floor 1.
Scott Hill will also be presenting at High Point Market during a lunch and learn session on Saturday, October 19 from 11:45 a.m. – 12:45 p.m. in the HFA RRC on the topic: Top Takeaways Home Furnishing Retailers Can Learn from The Auto Industry! Hill and Co-Presenter Rachel Tronstein of Gardner-White will discuss best practices for building meaningful relationships with customers before they ever enter the store.
PERQ (www.perq.com), a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. More than 1,000 businesses in the home furnishings, auto retailing and multifamily industries leverage PERQ’s Marketing Cloud and technology to give them more visibility into their digital marketing efforts and sales.
PERQ has been named to the Inc. “500 Fastest Growing Companies in America” list on three separate occasions. In 2019, PERQ won the Stevie Award for Fastest Growing Company of the Year and the 2018 Best in Biz Silver Award for Fastest-Growing Company of the Year. In 2018, PERQ won a Gold Stevie Award for Entrepreneur: Founding Team of the Year in the American Business Awards.