No matter how you approach it, networking is always inevitable, particularly for entrepreneurs. And the number one issue when it comes to a lot of networking events is that they don’t deliver the results they always promise. But attendees aren’t the only ones who suffer from poorly coordinated and awkward networking events. Event hosts and sponsors lose out on the opportunities to collect valuable data about their attendees that can be used to determine audience demographics and adjust marketing and planning for all future events. So who is tackling this opportunity to help event hosts collect valuable data to host a successful event?
In today’s episode of the Powderkeg Podcast, you’ll hear from Ashlee Ammons, President and Co-founder of Mixtroz, a mobile application that allows event attendees to mix, meet and collaborate together through an online platform.
Ashlee had just 5 minutes on the Powderkeg stage to pitch her company Mixtroz to a live panel of investors and industry experts recently at our first-ever all virtual pitch event featuring some of the most innovative companies scaling in the United States. The three experts you’ll hear from in this episode include:
- Mandy Hasket, Leadership Consultant at ADVISA
- Phil Powell, Associate Dean of Academic Programs at Kelley School of Business, Indiana University
- J. Kelly Hoey, Angel Investor, Author, Speaker, and Podcast Host of BUILD YOUR DREAM NETWORK
Ashlee Ammons is the President and Co-Founder of Mixtroz. She is the 38th Black Female to raise over $1M in pre-seed funding. Ashlee also serves on the boards of the Nashville Entrepreneur Center and Tech Birmingham. She was a 2019 Birmingham Business Journal 40 Under 40 recipient as well as Birmingham 40 Under 40 of the decade and Business Journals National Rising Star. Tune in to hear more!
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Please enjoy this conversation with Ashlee Ammons!
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Ashlee Ammons quotes from this episode of the Powderkeg Podcast:
“As far as our go-to-market at the end of 2018, we were able to successfully raise a seed round of funding, which made my co-founder who was also my mom and I, the 37th and 38th black females to ever raise more than a million dollars for a technology company in the US.” — Ashlee Ammons on @PowderkegCo o
“On the attendee side. 82% of attendees report networking as their priority for attending events. And attendees these days have an average of 60 to 90 apps on their phone that lets me know that they’re savvy and they also welcome utility. And finally, we’ve reached the third wave of the internet, the Internet of Everything.” — Ashlee Ammons on @PowderkegCoo
“Event organizers know that value-added networking needs to happen at events because that causes attendees to purchase donate, sign up and keep coming back to events and event attendees On the flip side, they go to events to make valuable new connections yet people just don’t mix at mixers.” — Ashlee Ammons on @PowderkegCo o
Links and resources mentioned in this episode:
Companies and organizations:
- Ashlee Ammons
- J. Kelly Hoey (@jkhoey)
- Phil Powell (@PhilPowellatIU)
- Mandy Haskett (@mandyhaskett)
Enjoy this conversation? Thank Ashlee on Linkedin!
If you enjoyed this session and have 3 seconds to spare, let Ashlee Ammons know via Linkedin by clicking on the link below:
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