How to Develop Blog Content That Can Be Used for PR
Shane Mac, a Silicon Valley transplant from his hometown of Pekin, Illinois, is a master of building authentic relationships based on trust and personal connection. In fact, he’s so good at winning people over with his honest Midwestern brand image, that he’s learned how to raise capital without ever asking for money.
I met Mac a few years ago at the Big Omaha conference in Omaha, Nebraska, and he’s consistently blown me away with his ability to grow funded companies ever since. He’s worked on the Gist and Zaarly teams, and he now runs Assist, a free-to-use travel and shopping chatbot for SMS and Facebook Messenger. This interview was recorded early last year, shortly after Mac closed a $5.5 million Series A round for Assist, which he achieved based on the strength of his professional relationships alone.
Mac believes relationships are the backbone of any business venture, and he’s a devoted practitioner of what he preaches. In our interview, he shares counterintuitive but proven strategies for creating authentic connections and gaining interest in your business. He believes in closing fundraising rounds by consciously refraining from making a direct ask. He also regales me with a too-crazy-to-be-made-up story of how he closed Assist’s $500,000 seed round in five days—over a holiday break.
If you like the wit and wisdom Mac shares in this interview, be sure to check out his podcast, ask., as well as his very unique and enlightening business book, Stop with the BS. Mac is very active on social media, so feel free to reach out to him on Twitter, Instagram and elsewhere @ShaneMac.
Please enjoy this conversation with Shane Mac!
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“The best way to raise money, if you have the relationships built, is to not ask for the money.” — @ShaneMac on @PowderkegCo
“The more honest you are, the more your investors will want to help, and the more they will trust you.” — @ShaneMac on @PowderkegCo
“People—not business titles—change the trajectory of careers.” — @ShaneMac on @PowderkegCo
“If you’re close enough with somebody, you’ll learn by observing. But you have to get close to them first.” — @ShaneMac on @PowderkegCo
Companies and Organizations:
Venture Capital Firms:
Software and Applications:
Shane Mac (@ShaneMac)
T.A. McCann (@tamccann)
Bo Fishback (@bowman)
Dennis Phelps (AngelList)
Ken Kamada (AngelList)
Galen Buckwalter (@jgbuckwalter)
Andrew Warner (@AndrewWarner)
Bryan Johnson (@bryan_johnson)
Jason Fried (@jasonfried)
Gary Vaynerchuk (@garyvee)
Robert Stephens (@rstephens)
Jonathan Teo (@jonteo)
Justin Caldbeck (@caldbeckj)
Daniel Houghton (@danielhoughton)
Sam Shank (@samshank)
Keyvon Beykpour (@kayvz)
Chase Jarvis (@chasejarvis)
If you enjoyed this session and have 3 seconds to spare, let Shane Mac know via Twitter by clicking on the link below:
What stood out most to you about what Shane shares in this podcast?
For me, it’s how to build authentic business relationships based on trust.
You? Leave a comment below.
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