We partnered with the PR experts at BLASTmedia to create this resource for uncovering the stories that position your company as an industry leader. Learn how to beg, borrow and steal your way to earning coverage in top publications (spoiler alert: no press release needed).

This guide will help you understand how to:

  • Uncover stories with the help of your stakeholders.
  • Position your CEO as a thought leader.
  • Repurpose existing content for use by the media.
  • Generate ideas from competitor coverage.
  • Insert your commentary into press coverage about your industry.

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