While it’s true that SaaS companies face similar challenges to other brands when marketing and acquiring customers, the shortened sales cycle and tendency to give away access leads to a completely different demand gen approach than that of traditional software providers. That's why we partnered with the marketing pros at Raidious to bring you "The 10 Commandments of SaaS Demand Gen"—a resource for companies that want to put their digital marketing on a path to new customer acquisition.
This guide will help you understand how to:
- Calculate your cost of acquiring a customer.
- Differentiate your brand messaging.
- Define marketing qualified leads and sales qualified leads.
- Accurately fill & forecast your sales pipeline.
- ... and much more.
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