How to Develop Blog Content That Can Be Used for PR
Starting your own business is exhilarating. You can find a lot more passion, a lot more fire for the work you do every day when it’s your own ideas driving the company. You can implement things the way you best see fit, and then you know you have no one to blame but yourself if something goes wrong.
But time’s always a factor, isn’t it? Businesses—especially startups—require a lot of work, but at the same time, to stay successful, you have to focus on the work you’re doing for your customers. How do you organize the chaos?
We’ll analyze this Catch-22 a little bit over time, but for now, let’s look at some areas where things go wrong in a startup.
Michael Gerber wrote a book called The E-Myth, and in it, he talks about the three different types of employees who work in businesses:
In short, chaos is created in one way or another. Either the technician decides to focus simply on doing the work and not running the business, or the entrepreneur decides to focus on running the business and doesn’t do much with the work that needs done. In either case, the manager can only manage so much. So young startups tend to fall apart because they don’t know how to juggle both.
It’s not just generally ignoring one aspect of the business or the other that dooms a startup, though. Ask yourself these questions, and think about what you’re focusing on.
Analyze these questions. In future posts, we’ll look further into finding ways to balance doing work versus running the business, and help you find the balance you need to make sure your small business is successful.