[Startup Pitch] In a Google-Dominated Market, Can Adproval Shake Things Up?

Posted October 9, 2013

The Powderkeg Team

Online advertising is a vast and growing market, with +23% growth last year to over $37 billion spent on digital advertising in the US alone. In one of the world’s largest marketplaces, you can imagine how hard it is for online advertisers and publishers to make the kind of meaningful connections that can take them beyond display advertising into earned media placements, featured blog posts, and more–especially at scale.

Adproval connects high-influence publishers with online advertisers to save them both time and make more valuable advertising relationships. Their platform, the Adproval ad store, lets publishers set up a shopping cart showcasing all of the areas of influence they offer and advertising packages to match. Advertisers simply select the influence package they want and it’s done–no more email back-and-forths or disorganized negotiations. With Adproval, it’s easy for publishers to endorse brands beyond display ads. Here’s their pitch:

The Adproval marketplace allows both parties to connect in the way they want to, not the way the marketplace has demanded they must. In less than 20 minutes, publishers can have their Adproval shopping cart configured and start selling their influence more effectively to advertisers online.

[Read my interview with Adproval founder Matthew Anderson to learn more about Adproval’s bootstrapped path to traction]

They’ve been in public beta for 5 months, and in the last two months, Adproval has seen their customer base climb to over 300. The Adproval team is raising a small round of capital to help them keep their foot on the accelerator. Reach out to them here.

Matthew’s pitch was both edifying and entertaining, and very much in line with the authentic, playful brand that has been built around Adproval. I look forward to seeing their next steps.

Have feedback or questions about Adproval’s pitch? Submit through the comments and we’ll connect you with Matthew.

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The Powderkeg Team