How to Develop Blog Content That Can Be Used for PR
It’s been a big year for Santiago Jaramillo and the BlueBridge Digital team. The kind of year that landed him on the Inc. 30 under 30 list.
A year ago, BlueBridge had fifteen clients and three employees. They now have over 110 clients and more than fifteen employees, but that’s only the beginning–with plans to add 199 jobs over the next nine years, Santiago and BlueBridge are only going to continue accelerating.
And when Santiago pitched at The Innovation Showcase in July 2013, the team was already well on their way to growth mode: they took home 1st place in the Early Stage Startup category, attracted lots of attention from the startup community in Indiana (and around the country), and have continued to innovate in the mobile space.
So when Santiago shared with me how he and the BlueBridge team prepared for The Innovation Showcase, I knew it was advice worth heeding.
Santiago explained that three things take the most effort and time to prepare for startup conference and events: the exhibit, the team, and the pitch. Catch the full interview and my takeaways below.
Attendees at most conferences won’t have any clue what your company does when they walk through the door, so start with the pain or problem you solve. Try to avoid industry jargon. Your goal is to be understood–to create an “Ah, yes, I see!” moment–not to speak over attendee’s heads.
BlueBridge delivers Mobile Apps as a Service (MaaaS?). Which may or may not come across clearly, even to a techno-literate audience.
Keep your exhibit simple, like your pitch, Santiago said. Put a lot of thought into the few items you will bring, and keep attendees laser-focused on the real value you provide–not the chintzy usb drive the booth next to you is giving away.
Startup teams are tight-knit, but that doesn’t always mean that everybody is on the same page going into scrutinous environments like The Innovation Showcase. Prep your team with finely-tuned talking points to make sure the message is consistent. Rehearse.
“When you start describing what you do,” said Santiago, “There are just so many solutions out there that people wonder why you should even exist.”
So why does BlueBridge exist?
“There are more smartphones sold than babies born in the world,” said Santiago, chuckling. “It makes you laugh, but it captures their attention…and they’re willing to listen to how we’re solving that issue.”
Key Startup Trade Show Idea: Ask yourself what key metrics you can share, and how you can create buy-in from attendees with your reason for being.
At The Innovation Showcase, companies only have 60 seconds to pitch–but since founders really only have about a minute to get the point across any time they pitch, the lightning-fast 1-minute pitch gets a lot more use than you might think.
“Put yourself in the shoes of your audience,” said Santiago. “You have to really simplify and condense.”
Key Startup Trade Show Idea: Keep your pitch simple. Really simple. Questions afterward do not always mean the pitch was unclear–often, they demonstrate real interest.
Santiago’s pitch style earned him a win at The Innovation Showcase–and if you’re thinking of applying for the 2014 Showcase, his advice is certainly worth incorporating into your pitch: “Be very specific, clear, and simple. Those people don’t know the industry and buzzwords like you do.”
“You want to be either loved or hated, but not ignored or confused!”
The Innovation Showcase is accepting exhibitor applications until April 30, 2014. Get your application in now for a chance to secure one of the first 15 spots!