Why Individual Awards Matter for Tech Scale-ups
When tech startups use each other’s products and services, they give each other added opportunities to grow, and the entire startup community gets a lift. There’s good reason, then, for tech communities to support cross-selling between companies at the local, regional, and national level. Furthermore, there’s plenty that entrepreneurs, investors, and talent can do to help support this goal.
Take our first guests on this episode, John Francis and Clay Gordon, the founding partners of Stout Street Capital in Denver. As venture capital fund managers, they’re dedicated to building meaningful cross-selling opportunities among their portfolio companies. Doing so enriches the startup ecosystem in the Rocky Mountain region and beyond. Joining them are founders Kirsten Moorefield, COO of Cincinnati-based Cloverleaf, and Jeb Banner, CEO of the Indianapolis startup Boardable, who have each developed products centered on relationship-building and are active participants in their local tech communities.
Our four guests today take us on a journey into the world of tech community cross-selling, illustrating how everyone involved in the industry can take steps to raise each other up. We discuss cross-selling from the perspective of both entrepreneurs and investors, touch on the role played by relationships and team building, and even get into some practical advice for marketing and business development.
If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.
“It’s always better when you invest in ideas which are outside of your circle. It’s easier to invest in strangers than in people you know.” — John Francis on @PowderkegCo
“Our goal is to allow cross-selling and synergy between our portfolio companies that would be a big value add for not only our companies and investors, but potentially for corporate partners that would see us as a platform to innovate.” — Clay Gordon on @PowderkegCo
“Helping people understand their own strengths and weaknesses can create a much more enjoyable workspace, lower turnover, higher engagement—all of those things that companies are trying to crack the code on right now.” — @kirstenteresa on @PowderkegCo
“With nonprofit boards, you have a different set of pain points and problems, and the solutions out there don’t really solve for those problems. We’ve built a lot of the foundational pieces that do solve these board management issues.” — @jebbanner on @PowderkegCo
Companies and organizations:
Venture capital firms:
Software and apps:
If you enjoyed this session and have few seconds to spare, let them know via Twitter by clicking on the links below:
What stood out most to you about what Kirsten & Jeb shares in this podcast?
For me, it’s the best things Denver, Cincinnati, and Indianapolis have to offer for tech startups.
You? Leave a comment below.
To subscribe to the podcast, please use the links below:
If you have a chance, please leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes incredibly! Thank you so much!