How to Develop Blog Content That Can Be Used for PR
Building and scaling a tech platform is no easy task even for someone with a background and years of experience in software development, let alone a recent college grad with no formal tech education. But that’s exactly what Sarah Adler did when she co-founded Spoon University with her good friend and business partner.
Setting out to build an online media platform featuring food and cooking-related content created by and for college students, Adler taught herself to code and created the first several versions of the website out of her tiny New York City apartment. The tech continued to evolve as Spoon University grew, and the platform now includes content from nearly 250 universities across the country. Scripps Network Interactive acquired the company in May, and it’s now part of the Food Network media family.
As the CTO of Spoon University, Adler has become an expert on scaling online tech platforms and managing content creators. I met with her at the Spoon University offices in New York to learn all about her experiences launching and growing the company, and our conversation covered topics like how to evolve a platform consistent with user needs and how to help users create compelling, high-performing content. We even touched on the importance of meditating and making time for yourself to maintain your sanity while leading a high-growth company.
Please enjoy this conversation with Sarah Adler!
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“As a media company, we’re looking for the most impactful stories we can tell.” — @saraheadler on @Powderkeg
“Having a physical presence was so important to making Spoon feel like a thing, especially before it was a thing.” — @saraheadler on @Powderkeg
“The best way to control the quality of user-generated content is through education and training.” — @saraheadler on @Powderkeg
“To be purposeful and creative, you need to create space for yourself.” — @saraheadler on @Powderkeg
Companies and Organizations:
Sarah Adler (@saraheadler)
Mackenzie Barth (@mackenziebarth)
Jeremy Gilbert (LinkedIn)
Miranda Mulligan (LinkedIn)
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What stood out most to you about what Sarah Adler share in this podcast?
For me, it’s how to scale your tech product by delivering what your customers want.
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