Last Thursday evening, in front of an audience of more than 600 tech entrepreneurs, professionals and investors, I had the privilege of making a monumental announcement.

My company, Verge—a community of over 10,000 members in 8 cities across the country—is merging with Powderkeg and reinventing itself as a product company that will continue to serve this incredible community in new and exciting ways. Over the coming months, my team and I will be building a software product that will connect our members to Events, Exposure and Education in ways that have never before been possible for us.

In this episode of our podcast—which will continue to be a key component of our evolving mission—we’ve decided to share the pitch I delivered last week for the reimagined Powderkeg. I also pulled aside Mike Kelly from our Indianapolis-based partner, DeveloperTown, to provide high-level feedback on our initial product ideas as well as some expert insights you can apply to your own product-building process.

As we embark on our new journey at Powderkeg, we’re so thrilled to be taking our whole audience with us and listening to your feedback at every step along the way. Subscribe to our newsletter right here on and follow us on Facebook to keep up to date with all the latest developments, and read my recent post on Medium if you want to learn more about everything that led up to this moment and the awesome things we have planned for the future.

In this episode with Mike Kelly, you’ll learn: 

What we have in store for our upcoming software product 

Best practices for building a product on a limited budget 

Why competitor research is a vital part of launching a product 

Mike’s feedback on our three main product ideas 

Please enjoy this conversation with Mike Kelly!

This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Mike Kelly Quotes from This Episode of Powderkeg:

Links and Resources Mentioned in this Episode:

Companies and Organizations:


Tenant Tracker

Startup Competitors





Fancy Hands


Rainmaker Digital


Venture Capital Firms:

Greylock Partners

Y Combinator

Upfront Ventures


Powderkeg Episode #10 with Kara Nortman

Powderkeg Episode #19 with Max Yoder

Powderkeg Episode #24 with Brian Clark

Masters of Scale

Online Publications:




Huffington Post


Mechanical Turk





Mike Kelly (@michael_d_kelly)

Reid Hoffman (@reidhoffman)

Paul Graham (@paulg)

Nick Wangler (@nickwangler)

Kara Nortman (@karanortman)

Max Yoder (@MaxYoder)

Brian Clark (@brianclark)

Did you enjoy this conversation? Thank Mike Kelly on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Mike know via Twitter by clicking on the link below:

Click here to say hi and thank Mike on twitter!


What stood out most to you about what Mike shares in this podcast?

For me, it’s the best practices for building a product on a limited budget.

You? Leave a comment below.


To subscribe to the podcast, please use the links below:

Click Here to Subscribe via iTunes
Click Here to Subscribe via RSS (non-iTunes feed)

If you have a chance, please leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes incredibly! Thank you so much!