How Don Wettrick of StartEdUp Teaches Life-Changing Innovation Secrets to High School Students
Brand marketer and venture capitalist Dave Knox is an expert in relationships between large companies and startups, as he has extensive experience working in both worlds.
Knox began his career at Procter & Gamble, where he consistently pushed the envelope in terms of marketing and digital innovation, eventually spearheading the company’s development of digital business strategies. He left the company in 2010 to co-found The Brandery, a startup accelerator in Cincinnati, OH, leveraging his seven years of corporate experience to advise local founders on their entrepreneurial journeys. In addition to his work with The Brandery, Knox also serves as Managing Director of WPP Ventures and CMO of Rockfish Digital.
Knox has an astute understanding of the ways startups and corporations affect each other. In our interview, he explains why startups must strategically compete and cooperate with large companies to improve their capacity for innovation and disruption—which can ultimately lead to acquisition and profitable exits.
If this episode leaves you eager for more of Knox’s keen insights into corporate-startup interactions, you’ll want to pick up his new book, Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips. Purchase the book through the publisher’s website and enter the coupon code “powderkeg” for an exclusive $10 discount on your order. As bonus, I’ll also be giving away a free copy of the book to one lucky listener who comments on this episode!
In this episode with Dave Knox, you’ll learn:
Please enjoy this conversation with Dave Knox!
This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.
DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.
So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.
If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.
“We want to be part of building the community instead of just hoping somebody else did the hard work 10 years ago.” — Dave Knox
“If every day looks the same in terms of where you go, where you interact and the people you spend your time with, you’re never going to have a network that builds.” — Dave Knox
“The days are gone when your acquirer is buying you to take a competitor off the table. It’s not about consolidation anymore. It’s about innovation-driven acquisition.” — Dave Knox
“If you know the playbook your competitor is running with, you can figure out how to go around them.” — @DaveKnox on @PowderkegCo
Companies and Organizations:
Venture Capital Firms:
Dave Knox (@daveknox)
Jake Rouse (@JacobRouse)
Jonathan Gandolf (@JDGandolf)
Naval Ravikant (@naval)
Sean Ellis (@SeanEllis)
Morgan Brown (@morganb)
Jeff Bezos (@JeffBezos)
Scott Dorsey (@ScottDorsey)
Fred Wilson (@fredwilson)
David Heinemeier Hansson (@dhh)
Ben Thompson (@benthompson)
Andy Dunn (@dunn)
John Chambers (LinkedIn)
John Somorjai (@jsomorjai)
If you enjoyed this session and have 3 seconds to spare, let Dave Knox know via Twitter by clicking on the link below:
What stood out most to you about what Dave shares in this podcast?
For me, it’s how to avoid falling prey to large companies that can “disrupt the disruptor”.
You? Leave a comment below.
To subscribe to the podcast, please use the links below:
If you have a chance, please leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes incredibly! Thank you so much!