How to Develop Blog Content That Can Be Used for PR
Following last month’s announcement that Powderkeg has officially become a product company, my team and I have been doing some intensive planning on how to build a world-class customer experience (CX). With this in mind, I sought out Haresh Gangwani of Bolstra and Don Aquilano of Allos Ventures for this episode to get the perspective and advice of two experts in the SaaS Customer Success space.
Gangwani and Aquilano have a combined 30 years of customer success experience, Gangwani as a business operator and Aquilano as an advisor and investor. Gangwani previously served in various VP roles at the enterprise software company Aprimo, where he developed such a passion for helping customers get value out of a product that he later launched his own customer success SaaS startup, Bolstra. Meanwhile, Aquilano invested in and sat on the boards of both Aprimo and Bolstra, which helped him form a close working relationship with Gangwani and taught him the incredible value of customer success from a financial and advisory perspective.
Our guests provided some truly invaluable insights on why and how to make outstanding customer success practices a secret weapon for your SaaS business. I know I’ll be heeding their advice as we create our new customer experience strategy for Powderkeg.
Enjoy the show, and please leave us a comment below to let us know if you liked the episode! You can also reach out to Gangwani and Aquilano on LinkedIn (links below) to thank them for sharing some of their wisdom on the podcast.
Please enjoy this conversation with Don Aquilano and Haresh Gangwani!
If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.
“Almost all the companies we look at, whether we invest in them or not, are not great at customer success.” — @don_aquilano on @PowderkegCo
“In order to grow, you have to look up to somebody who can truly, selflessly help and guide you.” —@hareshgangwani on @PowderkegCo
“Even the best companies will misplan and head down some blind alleys.” —@don_aquilano on @PowderkegCo
“Customer success post-initial sale is where you really need to provide delightful outcomes.” —@hareshgangwani on @PowderkegCo
Companies and Organizations:
Venture Capital Firms:
Don Aquilano (LinkedIn)
Haresh Gangwani (LinkedIn)
Bill Godfrey (LinkedIn)
If you enjoyed this session and have 3 seconds to spare, let Don Aquilano & Haresh Gangwani know via Twitter by clicking on the links below:
What stood out most to you about what Don Aquilano & Haresh Gangwani shares in this podcast?
For me, it’s why you need to commit to customer success early in the life of your business.
You? Leave a comment below.
To subscribe to the podcast, please use the links below:
If you have a chance, please leave me an honest rating and review on iTunes by clicking here. It will help the show and its ranking in iTunes incredibly! Thank you so much!