Delivering an impressive customer experience requires influencing the customers’ perception of your company. These perceptions affect their behaviors and build memories and feelings to drive their loyalty. If they walk out from the interaction with your team feeling like their wants and needs weren’t met, then they’ll associate those negative perceptions with your company forever… and likely never return. In other words: if customers like you and continue to like you, they are going to continue to do business with you and recommend you to others.
On today’s episode of the Igniting Startups podcast, you’ll hear from two experts who are passionate about Customer Experience. Our first guest started his career as a software developer & systems engineer. Haresh Gangwani is the CEO & Co-Founder of Bolstra. Bolstra is a customer success work management solution that organizes and optimizes workflows through an agile framework enabling companies to prescriptively deliver a superior experience to their customers. Joining him is Yaw Aning, who got his start with the Orr Fellowship program and quickly became passionate about entrepreneurship. Yaw is currently the Co-Founder & CEO of Malomo. Malomo helps eCommerce brands generate more revenue and loyalty by turning their shipment tracking experience into brand marketing channels.
In this episode, Haresh and Yaw will discuss the importance of building a positive customer perception through the use of successful customer experiences. Along with company perception, they will discuss the importance of how companies are using the customer experience to grow their brand and build positive growth. Tune in for more!
In this episode with Haresh Gangwani and Yaw Aning, you’ll learn:
- How companies are personalizing the customer experience
- Building a positive perception with your customers
- How companies help customers succeed through great experience and product
- Haresh and Yaw’s hopes for the future of CX
Please enjoy this conversation with Haresh Gangwani and Yaw Aning!
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Haresh Gangwani and Yaw Aning quotes from this episode of Igniting Startups:
“The experience is really beneficial for the brand because they’re delivering on education that helps their customers be successful and it helps the brand get longevity with the customer and possibly more revenue.”— @YawA on @PowderkegCo
“We want to grow our customers, expand our customers, and keep renewing our customers with more opportunities.”— @gangwani on @PowderkegCo
“What is the experience that you want to deliver to that customer at a moment when their emotions are very high?” — @YawA on @PowderkegCo
“You’ve got to deliver desired outcomes with good experiences. And that’s what you should be doing right now.” — @gangwani on @PowderkegCo
Links and resources mentioned in this episode:
Companies and organizations:
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What stood out most to you about what Haresh & Yaw share in this podcast?
For me, it’s how to build a positive perception with your customers.
You? Leave a comment below.
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