Gone are the days of simply buying large quantities of “swag” and peddling it to your customers and prospects. If you want to drive real business results you need to have a tactile marketing strategy.
Tactile marketing is far more than just your logo on a water bottle. Tactile marketing is a marketing strategy where your employees feel, touch, or physically interact with your brand. There is an entire element of branding that needs to be considered when developing your company’s tactile marketing strategy.
Courtney Bills is the CEO at Tactive, an Indianapolis-based tactile marketing company focused on helping marketers develop and deploy tactile marketing that delights audiences, drives leads, and delivers ROI.
Katie Snider is the VP and Executive Creative Director of Cloud and Industry Marketing at global CRM Powerhouse, Salesforce.
In today’s episode, we dive into branding, tactile marketing, and the ways these integrate and drive tangible business results like Salesforce did for their Dreamforce conference.
Be sure to check out these great clips from the show:
- [7:10] Tips to elevate your career early on
- [15:45] The birth of tactile marketing at Salesforce
- [23:45] Top brand collaborations
- [28:00] Lessons from failures in big tech
- [33:15] Tactile marketing experience
- [38:50] The importance of design in tactile marketing
- [42:45] Shifting from swag to tactile marketing
In our conversation with Katie and Courtney, you will learn about:
- Why branding is so important to businesses
- Actionable strategies to build a strong employer brand
- The importance of recruitment marketing no matter what stage your company is at.
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Links and resources mentioned in this episode:
Companies and organizations:
- American Eagle
- Let My People Go Surfing
- Turkey Run
- Brown County
- Indy Maven
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