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Today we’re revisiting an interview where Matt spoke with entrepreneur Rodney Williams, Co-Founder, and CCO of LISNR, one of the most disruptive companies in the IoT space and the world of mobile connectivity. 

Rodney is a passionate entrepreneur with years of experience and tech expertise under his belt and is currently responsible for leading all of the LISNR’S commercial activities and strategy execution as their Chief Commercial Officer. He’s been with LISNR since its founding and served as the CEO till August 2018. 

In this episode, you’ll get hear Rodney shares his personal and most significant lessons in marketing, the entrepreneurial hustle, and building a technology that has the potential to disrupt massive industries.

So let’s hop right in!

In this interview, you’ll learn:

  • How Rodney broke free from cubicle nation and started his own company
  • Some creative and unique approaches to problem-solving and corporate innovation
  • And some very insightful perspectives on marketing
  • Plus so, so much more.

So, please enjoy this interview with Rodney Williams.

LISNR was launched in 2012 around the core premise that sound can do more. More specifically, using sound to connect more people and devices in ways that had never existed before.

LISNR has grown into the world’s most advanced ultrasonic technology. Their team has created an ultrasonic or inaudible technology; a communication protocol that sends data over audio. They use ultrasonic audio called Smart Tones™ to transmit information. They’ve accomplished functionality that engineers and innovators said was impossible.

LISNR is seriously one of the most disruptive companies in the IoT (or internet of things) space. They’ve raised nearly $15M in capital and have won awards such as a Gold Lion @ Cannes for Most Innovative Mobile Technology and CNBC’s Disruptor 50.

And he’s done all of this headquartered out of Cincinnati, Ohio. Yes, he’s a fellow midwestern entrepreneur, so we were like kindred spirits from the first second of this interview.

Rodney is an innovative strategic thinker who is obsessed with the ways technology will improve our everyday life. He has 4 degrees but most notably two masters, one of which is an M.B.A. from Howard University.

This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powder Keg Podcast.

Did you enjoy this conversation? Thank Rodney on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Rodney know via Twitter by clicking on the link below:

Click here to say hi and thank Rodney on twitter!

COMMENTS?

What stood out most to you about what Rodney shares in this podcast?

For me, it’s the importance of love of learning and discovery in achieving entrepreneurial success.

You? Leave a comment below.

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Click Here to Download PDF file

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