Startup Marketing Master Class with Growth Hacking Gurus Sean Ellis and Morgan Brown

Posted April 18, 2017

Matt Hunckler

CEO & Founder

 

Sean Ellis and Morgan Brown are the world’s leading experts on growth hacking. The two first worked together at Qualaroo, a marketing SaaS solution they grew to millions in recurring revenue before Ellis sold the company in 2016.

At the same time they were working on Qualaroo, they were also building a community of innovative marketers on Ellis’ GrowthHackers website. With Brown serving as the interim Head of Growth, the duo built GrowthHackers into a definitive learning platform, software solution, and talent pool for companies that want to supercharge their growth.

Ellis and Brown sat down with me to chat all things growth hacking. In our conversation, they explain why marketing is crucial for startups, detail how they built the GrowthHackers community through hard work and commitment, and illustrate the transformational impact successful growth hacking can have on your business.

If you’d like to dig deeper into growth hacking tips and strategies, you should check out Ellis and Brown’s upcoming book on the subject, Hacking Growth, which is scheduled to be released on April 25. They’ll also be speaking at the GrowthHackers Conference 2017 on May 24 alongside the Heads of Growth from high-profile companies like Spotify, Pandora, Uber, and more. Finally, I highly recommend GrowthHackers’ GrowthMaster Training Course, which you can enroll in at a special discounted rate by visiting growthhackers.com/training.

In this episode with Sean Ellis and Morgan Brown, you’ll learn:

  • Why marketing makes or breaks startups (4:31)
  • How great business partnerships can begin unexpectedly (9:14)
  • Tips for making big business decisions (23:17)
  • The hard work and dedication required to build a community (29:49)
  • Hacking Growth’s playbook for companies looking to scale (35:19)
  • How growth hacking principles created a breakthrough for LogMeIn (40:10)

Please enjoy this conversation with Sean Ellis and Morgan Brown!

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Sean Ellis and Morgan Brown Quotes from This Episode of Powderkeg:

Links and Resources Mentioned in this Episode:

Companies and Organizations:

GrowthHackers

Orange County Product Managers

Dollar Shave Club

KlientBoost

ExactTarget

Uber

Venture Capital Firms:

Polaris Partners

True Ventures

Index Ventures

First Round Capital

Upfront Ventures

Universities:

UC Santa Barbara

Coworking Spaces:

The Sandbox Santa Barbara

Software and Apps:

Qualaroo

Dropbox

LogMeIn

Google Adwords

Snapchat

Spotify

Websites:

Inman News

Eventbrite

SlideShare

LinkedIn

Copyblogger

Pandora

Books and Magazines:

Hacking Growth

Fortune

Traction

People:

Jeff Bezos

Alexis Ohanian

Brian Clark

Gabriel Weinberg

Kara Nortman

Kyle Ashby

Did you enjoy this conversation? Thank Sean & Morgan on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Sean & Morgan know via Twitter by clicking on the link below:

Click here to say hi and thank Sean & Morgan on twitter!

COMMENTS?

What stood out most to you about what Sean & Morgan shares in this podcast?

For me, it’s the hard work and dedication required to build a community.

You? Leave a comment below.

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Matt Hunckler

CEO & Founder

Matt is the founder and CEO of Powderkeg, a network of local communities with global reach for tech entrepreneurs, investors, and top talent. Powderkeg entrepreneurs have collectively raised more than $500 million in capital and are disrupting industries, creating wealth, and changing the world from areas beyond Silicon Valley. Hunckler has led successful teams with his own ventures, as well as Inc. 500 companies and venture-funded tech startups. He's been named an Under 30 CEO Entrepreneur to Watch and an IBJ Forty Under 40 Honoree for his entrepreneurial endeavors. @hunckler