The U.S. healthcare industry is in the midst of a rapid evolution to accommodate changing government legislation, market pressures and technological opportunities. The environment is ripe for disruption by innovative startups, but health tech founders face a number of unique obstacles on the road to success.
In this episode of Powderkeg: Igniting Startups, I sit down with health tech entrepreneurs Susan Bratton and Stryker Warren to learn more about these obstacles and how to surmount them. Bratton is a former Wall Street investment banker of 20 years and founder of Savor Health, a personalized nutrition solution for cancer patients. Warren, on the other hand, is a former founder and CEO of numerous healthcare companies, and he now primarily advises and invests in talented health tech founders like Bratton.
Thanks to their combined years of experience in healthcare, Bratton and Warren provide me an insider’s guide to overcoming operational and financial constraints and building high-growth health tech companies. In addition to this industry-specific knowledge, they also share insightful tips for assembling a team, conducting market research and planning for growth that can be utilized by founders in all industries.
Enjoy the episode, and reach out to us on Twitter @PowderkegCo or in the comments below to let us know how we can continue making the podcast an invaluable resource for founders and startups across the country!
In this episode with Susan Bratton and Stryker Warren, you’ll learn:
- Why and how the healthcare industry is evolving
- The importance of team building, perseverance and flexibility for startup success
- Strategies for conducting market research and planning your company’s growth
- Unique operational and financial obstacles faced by healthcare companies
- Why Nashville and New York are great cities to build a company outside Silicon Valley
Please enjoy this conversation with Susan Bratton and Stryker Warren!
- Listen to it on iTunes.
- Stream by clicking here.
- Download as an MP3 by right-clicking here and choosing “save as.”
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Susan Bratton and Stryker Warren Quotes from This Episode of Powderkeg:
“You’re going to make a lot of mistakes, but do everything in your power to avoid as many mistakes as possible.” — @SusanBratton_1 on @PowderkegCo
“Don’t hold onto those sacred cows—that one thing that you want. Be flexible.” — @SusanBratton_1 on @PowderkegCo
“Good entrepreneurs listen, seek to understand, and are never satisfied with their market research.” — Stryker Warren
Links and Resources Mentioned in this Episode:
Companies and Organizations:
Venture Capital Firms:
Susan Bratton (@SusanBratton_1)
Stryker Warren (LinkedIn)
Jessica Iannotta (LinkedIn)
Eric Ries (@ericries)
Michael Porter (@michaeleporter)
John Somorjai (@jsomorjai)
Did you enjoy this conversation? Thank Susan on Twitter!
If you enjoyed this session and have 3 seconds to spare, let Susan Bratton know via Twitter by clicking on the links below:
What stood out most to you about what Susan Bratton and Stryker Warren share in this podcast?
For me, it’s the importance of team building, perseverance and flexibility for startup success.
You? Leave a comment below.
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