Lindsay Tjepkema is a marketing maven turned software entrepreneur. She is a first-time CEO leading a company that has raised millions of dollars and serves well-known software brands like HubSpot, Salesforce, PayPal, and Gong.

Lindsay is the CEO of Casted, the first Amplified Marketing Platform and podcast solution for B2B marketers.

Lindsay is a Leader. Speaker. Marketer. Podcaster. Learner. Founder. And mom to three young boys including twins, which means she really can do anything.

Be sure to check out these great clips from the show:

• [11:13] The benefits of being pushed by good mentors early in your career. 
• [18:47] Tips for young managers to build relationships with their teams
• [32:24] The idea for Casted was born
• [38:12] How to present the business case for your B2B podcast

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg and Elevate Ventures.

In our conversation with Lindsay, we will explore:

• How creative companies are increasing the impact of their content marketing
• Why businesses that podcast are closing sales thirty percent faster.
• And what you can expect from podcasting in the future

Want to listen to this episode on your chosen app? Click here.

You can stream by clicking here.

Join the Indiana Tech Community on Powderkeg for Email Updates about Get IN.

If you like this episode, please subscribe and leave us a review on Apple Podcasts. You can also follow us on Spotify. We have an incredible lineup of interviews we’ll be releasing every Wednesday here on Get IN.

Links and resources mentioned in this episode:

Companies and organizations:

• Casted
• Michigan State University
• Northwestern University
• Western Michigan University
• Purdue University
• NCAA Tournament
• Southwest Michigan First
• Wall Street Journal
• Inc Magazine
• Relevance 
• Slingshot SEO 
• Salesforce
• ExactTarget
• High Alpha 

Musicals and more

• Sound of Music
• Broadway

People: 

• Lindsay Tjepkema
• Scott Dorsey
• Jennifer Wolfe 
• Christopher (Toph) Day

Want more?

To subscribe to the Get IN. podcast, please use the links below:

Join the Indiana Tech Community on Powderkeg for Email Updates about Get IN.

Click Here to Subscribe via Apple Podcasts 

Click Here to Subscribe via Spotify

Click Here to Subscribe via Google Podcasts

Click Here to Subscribe via YouTube

Click Here to Subscribe via Stitcher

Click Here to Subscribe via RSS

If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here. It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much!

Want to get connected with other leaders in the Powderkeg community? 

Are you interested in joining the only private membership network focused on supporting tech companies and executives in communities beyond Silicon Valley? Apply for Powderkeg Premium Membership today.

Interested in starting your own Podcast?

Casted is THE first and only podcast and video marketing platform made SPECIFICALLY for B2B brands. The platform makes it possible to publish, syndicate, amplify, and measure the value of your podcast and video content And if you’re a startup, Casted offers their for Startups program that might be for you — offering exclusive deep discounts of up to 82% off retail price for qualifying startups. Connect with Casted at Casted.us/powderkeg.