In a market that’s more crowded than ever, today’s brands want to be louder and achieve more if they’re wanting to capture the attention of their target market. The phrase “Disruptive Branding” has started to make an insurgence and has started to lead the way as many companies are searching for new innovations and for new ways of reaching out to their specific audiences. But how can we build a disruptive brand? And what is innovation’s role in building disruption?
On today’s episode, we’ll be speaking with Raz Razgaitis. Raz is the Co-Founder and CEO at Denver-Based FloWater, a company that is revolutionizing the way people get safe drinking water. Raz started his career in Fortune 500 companies, including Johnson and Johnson and Eli Lilly. Since then he’s been the CEO at several high-growth companies, and Raz is combining his 20+ years of leadership & tech experience to deliver FloWater —- a water refill station product that keeps 2.38 plastic water bottles from reaching our landfills and oceans every second (130 million to date).
In this episode, you’ll get to hear Raz’s thoughts and ideas on how companies can successfully build successful brands with new innovations. You’ll also get to hear him share his views and thoughts on the water bottle crisis and how his company FloWater is innovating the way we drink safe drinking water. Tune in for more!
In this episode with Raz Razgaitis, you’ll learn:
- How to build a disruptive brand through innovation
- The difficulties of choosing startup life over corporate life
- Best advice for people who work at startups providing the most value
- What inspired Raz to found and launch FloWater
- How you can help with the mission for FloWater
Please enjoy this conversation with Raz Razgaitis!
- Listen to it on iTunes.
- Stream by clicking here.
- Download as an MP3 by right-clicking here and choosing “save as.”
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Raz Razgaitis quotes from this episode of Igniting Startups:
“I think the reality is, if you’re an entrepreneur, you’re working for somebody, I mean, it might be a board, it might be investors, it might be, you know, there might be advisors, or they’re coming customers, but at the end of the day, you’re working for somebody.” – @RichRazgaitis of @flowater on @PowderkegCO
“For most people, I do think there’s a binary on it, which is some people are completely wired to be an entrepreneur from the very get go, and some people are not.” – @RichRazgaitis of @flowater on @PowderkegCO
“I remember just like feeling this level of electricity this energy around what can be created. It’s one of the things that I love. And I think it’s one of the things that entrepreneurs love is they love creating, they love the idea of ideating and creating and executing like real entrepreneurs.” – @RichRazgaitis of @flowater on @PowderkegCO
“Try to just make some mindful meaningful changes to reducing the impact and evangelizing as to why that’s aspirationally a good thing so together we can crush plastic and crush the business, a big bottle of water.” – @RichRazgaitis of @flowater on @PowderkegCo
Links and resources mentioned in this episode:
Companies and organizations:
- TedX Detroit 2019: “Bottled Water is the New Cigarette”
Did you enjoy this conversation? Thank Raz Razgaitis on Twitter!
If you enjoyed this session and have a few seconds to spare, let Raz know via Twitter by clicking on the link below:
What stood out most to you about what Raz Razgaitis shares in this podcast?
For me, it’s his best advice for people who work at startups providing the most value.
You? Leave a comment below.
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