We talk a lot about the power of great mentors here on Powderkeg: Igniting Startups, and today I’m thrilled to introduce one of the most influential mentors I’ve had in my life. Tim Kopp is an experienced brand and digital marketer who’s taught me much of what I know as well as coached me throughout my evolving entrepreneurial journey.
When I first met Kopp, he was CMO at ExactTarget, the Indianapolis SaaS startup that sold to Salesforce in 2013 for $2.5 billion. Prior to his time there, Kopp spent a decade with the world-renowned marketing teams at Procter & Gamble and Coca-Cola, working on the front lines during the digital marketing revolution. He’s now a Partner at the Indianapolis branch of Hyde Park Ventures, where he continues to coach local tech startups and connect them to the access to the capital they need to grow.
Kopp has learned many innovative marketing strategies over the years, and we dig into some of his best secrets in this episode. He also shares personal stories to illustrate his points, giving me an inside look into how he handled a marketing crisis at Coca-Cola and how he revamped ExactTarget’s marketing campaigns after taking over as CMO.
Kopp is more than willing to share his wealth of knowledge, which extends far beyond what we had time to discuss in this interview. For even more industry-leading marketing advice, check out his blog at CMO to VC, which covers a wide variety of topics from leadership and venture capital to sales and marketing. Then find him on Twitter @tbkopp and let him know what you think about his insights!
In this episode with Tim Kopp, you’ll learn:
- Why marketers are first and foremost agents for change
- Advice for finding a career path that suits your unique abilities
- How great mentors can help you discover your next career step
- Why marketers need to identify their company’s messaging and positioning first
- Proven strategies for revamping your company’s marketing efforts
- The true work VCs do above and beyond signing checks
Please enjoy this conversation with Tim Kopp!
- Listen to it on iTunes.
- Stream by clicking here.
- Download as an MP3 by right-clicking here and choosing “save as.”
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Tim Kopp Quotes from This Episode of Powderkeg:
“Just because you’re in B-B doesn’t give you a license to suck at marketing.” — @tbkopp on @PowderkegCo
“A lot of the best work is happening in B-B marketing now. Ten years ago, that was certainly not the case.” — @tbkopp on @PowderkegCo
“When you’re doing what you were uniquely created to do, you’re just a lot happier.” — @tbkopp on @PowderkegCo
Links and Resources Mentioned in this Episode:
Companies and Organizations:
Venture Capital Firms:
Apps and Software:
Tim Kopp (@tbkopp)
Mark Greatrex (LinkedIn)
Scott Dorsey (@ScottDorsey)
Did you enjoy this conversation? Thank Tim Kopp on Twitter!
If you enjoyed this session and have 3 seconds to spare, let Tim know via Twitter by clicking on the link below:
What stood out most to you about what Tim shares in this podcast?
For me, it’s why marketers need to identify their company’s messaging and positioning first
You? Leave a comment below.
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