C-Level Brand Marketing and Innovation Secrets from ExactTarget CMO Turned VC, Tim Kopp

Posted July 18, 2017

Matt Hunckler

CEO & Founder, Powderkeg

 

We talk a lot about the power of great mentors here on Powderkeg: Igniting Startups, and today I’m thrilled to introduce one of the most influential mentors I’ve had in my life. Tim Kopp is an experienced brand and digital marketer who’s taught me much of what I know as well as coached me throughout my evolving entrepreneurial journey.

When I first met Kopp, he was CMO at ExactTarget, the Indianapolis SaaS startup that sold to Salesforce in 2013 for $2.5 billion. Prior to his time there, Kopp spent a decade with the world-renowned marketing teams at Procter & Gamble and Coca-Cola, working on the front lines during the digital marketing revolution. He’s now a Partner at the Indianapolis branch of Hyde Park Ventures, where he continues to coach local tech startups and connect them to the access to the capital they need to grow.

Kopp has learned many innovative marketing strategies over the years, and we dig into some of his best secrets in this episode. He also shares personal stories to illustrate his points, giving me an inside look into how he handled a marketing crisis at Coca-Cola and how he revamped ExactTarget’s marketing campaigns after taking over as CMO.

Kopp is more than willing to share his wealth of knowledge, which extends far beyond what we had time to discuss in this interview. For even more industry-leading marketing advice, check out his blog at CMO to VC, which covers a wide variety of topics from leadership and venture capital to sales and marketing. Then find him on Twitter @tbkopp and let him know what you think about his insights!

In this episode with Tim Kopp, you’ll learn: 

  • Why marketers are first and foremost agents for change 
  • Advice for finding a career path that suits your unique abilities
  • How great mentors can help you discover your next career step
  • Why marketers need to identify their company’s messaging and positioning first
  • Proven strategies for revamping your company’s marketing efforts
  • The true work VCs do above and beyond signing checks

Please enjoy this conversation with Tim Kopp!

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This episode of Powderkeg is brought to you by DeveloperTown. If you’re a business leader trying to turn a great idea into a product with traction, this is for you.

DeveloperTown works with clients ranging from entrepreneurs to Fortune 100 companies who want to build and launch an app or digital product. They’re able to take the process they use with early stage companies to help big companies move like a startup.

So if you have an idea for a web or mobile app, or need help identifying the great ideas within your company, go to developertown.com/powderkeg.

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Tim Kopp Quotes from This Episode of Powderkeg:

Links and Resources Mentioned in this Episode:

Companies and Organizations:

ExactTarget (Crunchbase)

Salesforce

Webtrends

Procter & Gamble

Coca-Cola

Slingshot SEO

Cox Communications

AOL

Venture Capital Firms:

Hyde Park Venture Partners

Universities:

University of Cincinnati

Books:

Good to Great

Apps and Software:

Lotus Notes (IBM Notes)

Websites:

CMO to VC

EepyBird

The Diet Coke and Mentos Experiment

People:

Tim Kopp (@tbkopp)

Scott McKin

Mark Greatrex (LinkedIn)

Scott Dorsey (@ScottDorsey)

Did you enjoy this conversation? Thank Tim Kopp on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Tim know via Twitter by clicking on the link below:

Click here to say hi and thank Tim Kopp on twitter!

COMMENTS?

What stood out most to you about what Tim shares in this podcast?

For me, it’s why marketers need to identify their company’s messaging and positioning first

You? Leave a comment below.

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Matt Hunckler

CEO & Founder, Powderkeg

Matt is the founder and CEO of Powderkeg, a network of local communities with global reach for tech entrepreneurs, investors, and top talent. Powderkeg entrepreneurs have collectively raised more than $500 million in capital and are disrupting industries, creating wealth, and changing the world from areas beyond Silicon Valley. Hunckler has led successful teams with his own ventures, as well as Inc. 500 companies and venture-funded tech startups. He's been named an Under 30 CEO Entrepreneur to Watch and an IBJ Forty Under 40 Honoree for his entrepreneurial endeavors. @hunckler