Branding. It’s one of the essential elements of any company, but it’s also something startup owners might not know how to create. Fortunately, our guest on this episode of the Powderkeg Podcast is a leading expert on all things related to brand (including employer branding). She breaks branding down to its simplest components for time-strapped founders.
Tiffany Sauder is the founder and president of Element Three, a full-service marketing agency in Indianapolis. In just 13 years, Tiffany has grown the company into the largest marketing agency in all of Indiana and an Inc. 5000 fastest-growing company for five years running. And beginning today, Element Three has partnered with Powderkeg to help tech companies between the coasts build their brands and attract the customers and talent they need to grow.
Tiffany joins us for something of a beginner’s guide to startup branding, focusing in part on a less-talked-about subject of employer branding. Throughout our conversation, we talk about how to start building both external-facing and internal-facing branding for your company, how to scale that branding, and instill your values into every level of management, and why you might want to find a mascot for your company. Tune in for more!
In this episode on employer branding with Element Three President Tiffany Sauder, you’ll learn:
- How to start building a unique brand for your startup.
- The minimal brand identity that every company should have.
- Why employer branding is a necessity for any fast-growing organization.
- Proven strategies for creating and scaling an effective employer brand.
- How a strong support system can push you to realize your full potential.
- What’s next for Tiffany and Element Three as the company grows.
Figuring out your next career move doesn’t have to be so stressful. So why not try Powderkeg Matches?
By joining Matches, you’re joining a community of thousands of top professionals in the Powderkeg community to get connected with outstanding people at the hottest tech companies between the coasts. Get matched with great employers, land your next major opportunity, and get started today!
Please enjoy this conversation with Tiffany Sauder!
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Links and resources mentioned in this episode:
Companies and organizations:
- Archway Cookies (a subsidiary of Snyder’s Lance)
- Element Three
- Eli Lilly and Company
- Half Price Books
- Salesforce Marketing Cloud
- Ball State University
- Kelley School of Business at Indiana University
- Krannert School of Management at Purdue University
Books and publications:
- Alexis Ohanian (@alexisohanian)
- Bob Stutz (@rlstutz)
- Katie Burke (@katieburkie)
- Kyle Lacy (@kyleplacy)
- Marcia Stone (LinkedIn)
- Scott McCorkle (@smccorkle)
- Tiffany Sauder (@tiffanysauder)
Enjoy this conversation? Thank Tiffany on Twitter!
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