Whether you’re an employee or entrepreneur, creating your personal brand has grown and become more critical. If you want to start trusting and valuing your instincts more and maybe even advance your career, it’s time to start setting yourself apart with personal branding.

In a tech industry, that’s all about people; the importance of personal branding never goes away.

There are 21 million salespeople in this country, and that number is set to keep growing. What are you doing to stand out in the crowd? Whether you’re looking to strengthen your sales, improve the relationships you have with clients, or leverage your professional network, personal branding is key.

For these reasons, our guest on today’s episode of the Powderkeg Podcast believes in the importance of personal branding and how it’ll play an elemental impact on relationships. Chris Ducker is an experienced serial entrepreneur. And in late 2014, internationally coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. 

Since then, the Youpreneur has risen to the top across sectors. The good news is, anyone can be a Youpreneur. 

A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality—their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits. Tune in to learn more!

In this episode with Chris Ducker, you’ll learn:

  • Think critically about what influences your brand
  • Consider how your messaging impacts relationships
  • Understand what it means to have a personal brand authentically

Figuring out your next career move doesn’t have to be so stressful. So why not try Powderkeg Matches?

By joining Matches, you’re joining a community of thousands of top professionals in the Powderkeg community to get connected with outstanding people at the hottest tech companies between the coasts. Get matched with great employers, land your next major opportunity, and get started today!

Please enjoy this conversation with Chris Ducker of Youpreneur!

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Links and resources mentioned in this episode:

Companies and organizations:

Books and publications:


Enjoy this conversation? Thank Chris on Twitter!

If you enjoyed this session and have 3 seconds to spare, let Chris Ducker know via Twitter by clicking on the link below:

Click here to say hi and thank Chris on Twitter!


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