Startups consider countless opportunities before getting a strong foothold in their market. They look for what products their audience wants, and why they don’t have it already. A lot of time can be spent researching, building and figuring the best course for product development. In the end the people making all these new ideas possible deserve a little recognition as well. This is where company culture comes into play.

On this episode of Powderkeg: Igniting Startups we have Jason Price, Co-Founder and President of Covideo right here in Indianapolis. Price started his ventures during college at Purdue University with one question: “How can I start making product for the people”? His first company was a food delivery service that catered to Purdue students. After that he started a number of companies, and learned when it was a good time to pause one project and begin another.

In this episode Jason Price shares how to build a community at work. Along with getting the inside scoop on how a friendly work environment can cure a good case of the Mondays, you’ll learn how this can help a company flourish. Price has found that because his co-workers bond together outside of work, they care more about what they accomplish during business hours.  

Want to connect with Covideo? Check out their profile here:

In this episode with Jason Price, you’ll learn:

  • How to read the market.
  • Scaling the company through good and bad times.
  • How to find your core values.
  • What to look for when deciding if someone fits into the culture.
  • The importance of a strong company culture looks like.
  • Why it is important to fit into a community versus showing up just to work.
  • How to keep company culture engaged as it expands.

Please enjoy this conversation with Jason Price!

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Quotes from Jason Price:

Links and Resources Mentioned in this Episode



Companies and Organizations:



Escape Room

Software and Apps:


Boiler Life


Good To Great


We’re All Bosses


Jason Price (@jasonwayneprice)

Did you enjoy this conversation? Thank Jason on Twitter!

If you enjoyed this session and have few seconds to spare, let Jason Price know via Twitter by clicking on the link below:

Click here to say hi and thank Jason on Twitter!


What stood out most to you about what Jason shares in this podcast?

For me, it’s how to keep company culture engaged as it expand.

You? Leave a comment below.


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