How to Build a Strong Company Culture with Jason Price of Covideo

Posted April 16, 2019

Matt Hunckler

CEO, Powderkeg

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Startups consider countless opportunities before getting a strong foothold in their market. They look for what products their audience wants, and why they don’t have it already. A lot of time can be spent researching, building and figuring the best course for product development. In the end the people making all these new ideas possible deserve a little recognition as well. This is where company culture comes into play.

On this episode of Powderkeg: Igniting Startups we have Jason Price, Co-Founder and President of Covideo right here in Indianapolis. Price started his ventures during college at Purdue University with one question: “How can I start making product for the people”? His first company was a food delivery service that catered to Purdue students. After that he started a number of companies, and learned when it was a good time to pause one project and begin another.

In this episode Jason Price shares how to build a community at work. Along with getting the inside scoop on how a friendly work environment can cure a good case of the Mondays, you’ll learn how this can help a company flourish. Price has found that because his co-workers bond together outside of work, they care more about what they accomplish during business hours.  

Want to connect with Covideo? Check out their profile here: https://dev.powderkeg.com/covideo

In this episode with Jason Price, you’ll learn:

  • How to read the market.
  • Scaling the company through good and bad times.
  • How to find your core values.
  • What to look for when deciding if someone fits into the culture.
  • The importance of a strong company culture looks like.
  • Why it is important to fit into a community versus showing up just to work.
  • How to keep company culture engaged as it expands.

Please enjoy this conversation with Jason Price!

If you like this episode, please subscribe and leave us a review on iTunes. You can also follow us on Soundcloud or Stitcher. We have an incredible lineup of interviews we’ll be releasing every Tuesday here on the Powderkeg Podcast.

Quotes from Jason Price:

“Our goal was to learn as much as we could about products, and then go build one.” –@jasonwayneprice on @PowderkegCo

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“We didn’t understand what it truly meant to stick with a business. We needed to understand that you are going to have challenges, and just because the challenges are existing or business is getting tough it’s not the business isn’t good, it’s that we need to make some pivots.” –@jasonwayneprice on @PowderkegCo 

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“When things went wrong, which eventually they had to. Ed showed us it’s not time to close this down and go do something new. We have to dig in and figure out why this stuff isn’t working.” –@jasonwayneprice on @PowderkegCo 

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“As we started scaling the market, we recognized that clearly we needed to sell more and take advantage. So we looked heavily in the last couple years into focusing on building out our sales marketing team. General philosophy is ‘we hire extremely slow’.” –@jasonwayneprice on @PowderkegCo

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“When I say we have a family like culture, I mean it is legitimately the way we interact. I mean almost everyone in here is best friends with someone else in the office.” –@jasonwayneprice on @PowderkegCo

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“I don’t really look at these people as a commodity in terms of, they’re in a seat and their job is to drive the company or create more revenue or whatever. I feel like the company exists to give them the opportunity to do what they want to do. To build the career they want to have.”–@jasonwayneprice on @PowderkegCo 

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“How do we exist? What makes us who we are? And I think once we started asking those questions to ourselves, then we were able to find our core values” –@jasonwayneprice on @PowderkegCo 

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“We care. The people here matter more than anything. Some of my best friends come to this office everyday. I just think based on how we hire and how we treat people. Sometimes that can be a lot stronger than skill set.” –@jasonwayneprice on @PowderkegCo 

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“There is no one way to do core values, as long as they are authentic to how you operate.” –@jasonwayneprice on @PowderkegCo 

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Links and Resources Mentioned in this Episode

Universities:

Purdue

Companies and Organizations:

Covideo

Youtube

Escape Room

Software and Apps:

Skype

Boiler Life

Publications/Books

Good To Great

Traction

We’re All Bosses

People:

Jason Price (@jasonwayneprice)

Did you enjoy this conversation? Thank Jason on Twitter!

If you enjoyed this session and have few seconds to spare, let Jason Price know via Twitter by clicking on the link below:

Click here to say hi and thank Jason on Twitter!

COMMENTS?

What stood out most to you about what Jason shares in this podcast?

For me, it’s how to keep company culture engaged as it expand.

You? Leave a comment below.

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CATEGORY:    Podcast

Matt Hunckler

CEO, Powderkeg

Matt is the founder and CEO of Powderkeg, a network of local communities with global reach for tech entrepreneurs, investors, and top talent. Powderkeg entrepreneurs have collectively raised more than $1 Billion in capital and are disrupting industries, creating wealth, and changing the world from areas beyond Silicon Valley. Hunckler has led successful teams with his own ventures, as well as Inc. 500 companies and venture-funded tech startups. He's been named an Under 30 CEO Entrepreneur to Watch and an IBJ Forty Under 40 Honoree for his entrepreneurial endeavors. @hunckler

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