No one likes the person at the conference or cocktail hour who’s only interested in promoting their company and handing out business cards. This shameless “networker” mentality will not only annoy everyone else in the room, but also hurt your business by burning bridges with potential collaborators. Fortunately, serial entrepreneur Scott Gerber is an expert on the other way to build business relationships—the way of the “connector.”
Scott has based his whole career on business relationships and helping other people build them. As the co-founder of the Young Entrepreneur Council (YEC) and The Community Company, he’s spent nearly a decade helping entrepreneurs and global brands alike intelligently grow their networks. And in his recently released book “Superconnector: Stop Networking and Start Building Business Relationships that Matter,” he explains why taking the long view on relationship-building and being a connector instead of a networker will ultimately lead to greater success.
In this episode of Powderkeg: Igniting Startups, Scott shares how to use the “superconnector” mindset and strategies to create meaningful relationships that fuel business growth. You’ll learn the importance of generosity in being an effective connector, how to more easily spot “takers” in business and life, and how to be the “Sherlock Holmes of discourse” to get the most out of every conversation you have.
In this episode with Scott Gerber, you’ll learn:
- How self-audits can help you move past your biggest failures. (4:55)
- Why it’s better to be a connector than a networker. (17:04)
- How to spot a “taker” who’s only interested in what they can get from you. (26:25)
- Proven superconnector strategies for building business relationships that matter. (29:43)
- The role generosity plays in a successful career and a fulfilling life. (41:20)
- What your family can teach you about giving to others. (44:48)
Please enjoy this conversation with Scott Gerber!
- Listen to it on iTunes.
- Stream by clicking here.
- Download as an MP3 by right-clicking here and choosing “save as.”
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Scott Gerber quotes from this episode of Powderkeg:
“Connectors are people who are incredibly self-aware and incredibly selective about who they surround themselves with.” — @scottgerber on @PowderkegCo
“Real relationships take real time, and you can’t cheat real time.” — @scottgerber on @PowderkegCo
“There is no five-minute formula to being a connector. There are no five steps. It is a mindset, not a series of tips and tactics. It is a framework to live your life.” — @scottgerber on @PowderkegCo
“If you want to have an incredibly fulfilling life, care about the people who care about you.” — @scottgerber on @PowderkegC0
Links and resources mentioned in this episode:
Companies and organizations:
Scott Gerber (@scottgerber)
Ryan Paugh (@ryanpaugh)
Keith Ferrazzi (@ferrazzi)
Liam Martin (@vtamethodman)
Adam Grant (@AdamMGrant)
Did you enjoy this conversation? Thank Scott on Twitter!
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What stood out most to you about what Scott shares in this podcast?
For me, it’s the proven superconnector strategies for building business relationships that matter.
You? Leave a comment below.
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